Reviews & star ratings on carts: A/B tests

4 A/B tests with real results, plus 9 ideas, shared by the practitioners who ran them.

A

→

B

+23% revenue

Distraction-free mobile cart redesign

CartLayout, fonts & visual designVWO

A

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B

+9.5% click-through

Customer reviews inside the shopping cart

CartReviews & star ratingsBunzl Retail & Industry

A

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B

+11.36% conversion

Reviews, Easy Returns and Free Shipping in cart

CartReviews & star ratingsConvertPolo

A

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B

+11.0% conversion, lower revenue

Trust signals on the cart page

CartTrust badges & security sealsClean Commit

A

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B

Idea, no result yet

Add a review and icon-text USPs inside the side cart

CartReviews & star ratings@DaveDiederen

A

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B

Idea, no result yet

Add a Trustpilot badge below the side cart checkout button

CartReviews & star ratings@DaveDiederen

A

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B

Idea, no result yet

Add reviews, USPs and upsells to the cart and checkout

CartReviews & star ratings@DaveDiederen

A

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B

Idea, no result yet

Show customer photos and reviews in cart/checkout

CartReviews & star ratings@kasper_dolk

A

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B

Idea, no result yet

Cart page: strip menu distractions, add photo review and 'Reserved for X' timer

CartReviews & star ratings@kasper_dolk

A

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B

Idea, no result yet

Cart page: '15 min reserved' timer, free shipping shown, reviews, discount code

CartReviews & star ratings@kasper_dolk

A

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B

Idea, no result yet

Build the cart around visible progress, clear math and reassurance

CartReviews & star ratings@DaveDiederen

A

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B

Idea, no result yet

Use the cart to push to checkout with urgency, reviews and returns info

CartReviews & star ratings@kasper_dolk

A

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B

Idea, no result yet

Switched to a drawer cart and added reviews under the checkout button

CartReviews & star ratings@joshtCRO