Social proof, authority & press on carts: A/B tests

2 A/B tests with real results, plus 8 ideas, shared by the practitioners who ran them.

A

→

B

+$40,313/month

Low-priced upsells and one trust line in cart drawer

CartCart drawers & slide cartsConvertibles

A

→

B

+9.5% click-through

Customer reviews inside the shopping cart

CartReviews & star ratingsBunzl Retail & Industry

A

→

B

Idea, no result yet

Turn the empty cart into a selling page

CartSocial proof, authority & press@DaveDiederen

A

→

B

Idea, no result yet

Cart checklist: social proof, urgency, positive reinforcement, BOGO, discount field

CartSocial proof, authority & press@kasper_dolk

A

→

B

Idea, no result yet

Cart with social proof, local shipping flag, payment methods, compare-at price

CartSocial proof, authority & press@kasper_dolk

A

→

B

Idea, no result yet

Cart page: '15 min reserved' timer, free shipping shown, reviews, discount code

CartReviews & star ratings@kasper_dolk

A

→

B

Idea, no result yet

One-click cart upsells with inline color and size selectors

CartSocial proof, authority & press@kasper_dolk

A

→

B

Idea, no result yet

Cart drawer with '82% of customers also choose' upsell and shipping-protection toggle

CartSocial proof, authority & press@kasper_dolk

A

→

B

Idea, no result yet

Cart with social proof, subscription upsell and shipping info

CartSocial proof, authority & press@kasper_dolk

A

→

B

Idea, no result yet

Cart with social proof, subscribe toggle, free shipping and guarantee

CartSocial proof, authority & press@kasper_dolk