Social proof, authority & press on collection pages: A/B tests
4 A/B tests with real results, plus 6 ideas, shared by the practitioners who ran them.
A
→B
+19.3% conversion rate
Live viewer counts on mobile product listings
Collection pageSocial proof, authority & pressConvertPolo
A
→B
+13.9% RPU
'Hot' and 'Bestseller' badges on listing pages
Collection pageBestseller badges & product labels
DRIP Agency
DRIP AgencyA
→B
+6.4% revenue per visitor
Added a collection page banner with social proof, offer plus countdown, description and category filters
Collection pageSocial proof, authority & press
@DaveDiederen
@DaveDiederenA
→B
both lost
VeriSign seal or Twitter badge on search results
Collection pageTrust badges & security sealsBag Servant
A
→B
Idea, no result yet
Collection: swatches, stars, stock notice and story-style sub-collection nav
Collection pageReviews & star ratings
@kasper_dolk
@kasper_dolkA
→B
Idea, no result yet
Product card: savings, per-item price for multipacks, expensive items first
Collection pageSocial proof, authority & press@kasper_dolk
@kasper_dolkA
→B
Idea, no result yet
Collection header: social proof in hero, easy filters, big cards, clear savings
Collection pageSocial proof, authority & press@kasper_dolk
@kasper_dolkA
→B
Idea, no result yet
Show reviews and UGC on collection pages
Collection pageReviews & star ratings@kasper_dolk
@kasper_dolkA
→B
Idea, no result yet
Collection page: add social proof, store USPs and guarantee
Collection pageSocial proof, authority & press@kasper_dolk
@kasper_dolkA
→B
Idea, no result yet
Insert a money-back guarantee band with a different background
Collection pageSocial proof, authority & press@kasper_dolk
@kasper_dolk