Headlines, product titles & copy on carts: A/B tests

5 A/B tests with real results, plus 3 ideas, shared by the practitioners who ran them.

A

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B

+$40,413 per month

Removed a single line of copy from the cart page

CartHeadlines, product titles & copy@oliverkenyon

A

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B

+13.93% revenue per visitor

Changed cart copy from 'Free shipping will be applied at checkout' to 'Congrats! You unlocked FREE shipping!'

CartShipping & delivery messaging@DaveDiederen

A

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B

+40.37% RPV

'Rev up your cart' cart recommendation heading

CartUpsells & cross-sellsBlend Commerce

A

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B

+83% recommendation add-ons

On-brand cart upsell heading

CartUpsells & cross-sellsBlend Commerce

A

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B

+3.63% RPU

Plush animals' personality traits shown in cart

CartHeadlines, product titles & copyDRIP Agency

A

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B

Idea, no result yet

Answer post-ATC doubts in cart copy

CartHeadlines, product titles & copy@kasper_dolk

A

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B

Idea, no result yet

Added positive-reinforcement nudges to the cart

CartHeadlines, product titles & copy@joshtCRO

A

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B

Idea, no result yet

Compact cart with sticky checkout button and no top nav

CartMoney-back guarantee & returns@kasper_dolk