Quality badge on product pages: +21.8% average order value
Test run byDRIP AgencyCRO agency
Commentary byLiftArchiveOur analysis, not theirsAdding a quality badge to selected product pages raised average order value by 21.8% for Mofakult.
DRIP Agency ran the A/B test for the classic moped parts retailer, which sells to riders in 12 countries.
The case study gives only the headline figure.
- Average order value: +21.8% with the badge.
- The case study does not say how conversion rate changed, which pages got the badge, or how long the test ran.
The change
The variant adds a quality badge to selected product pages.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
Selected product pages showed no quality badge.
Variant
A quality badge was added to the same selected product pages.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Buyers of parts for old vehicles may worry about fit and build quality. A badge can ease that worry.
- A quality signal may have nudged shoppers toward pricier, better-made parts, which would lift order value.
- Feeling surer about quality may have led buyers to order more parts at once.
Caveats: Agency-published case study with only the headline figure. Sample size, duration, confidence, conversion rate and the badge design are not shared.
Who ran it
DRIP Agency ran this test for Mofakult and published the results (DRIP Agency case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on DRIP Agency →
How to run this test on your store
- Hypothesis
- If we add a quality badge to selected product pages, then average order value will rise because shoppers feel more confident choosing and adding better parts.
- Primary metric
- Average order value
- Guardrails
- Conversion rate
- Return rate
- Revenue per visitor
- Who should test it
- Stores selling parts or goods where quality and fit are a real worry, and where you can back up the badge. A badge with nothing behind it may not help and can hurt trust.
Questions
Do quality badges increase average order value?
In this test a quality badge raised AOV by 21.8%.
Results vary, so test it on the pages where buyers worry most about quality.
Where should a quality badge go on a product page?
Near the product title or price, where shoppers look when deciding.
Test placement if the badge competes with other key information.
Similar tests
@oliverkenyon
@DaveDiederen@DaveDiederen@DaveDiederen@DaveDiederen@DaveDiederen