Bestseller Badge & Label Tests on Product Pages: 22 Examples, 6 Results

Why bestseller badges matter on the product page

On a product page the shopper has already picked a product, so the badge's job changes.

It reassures them the choice is a good one, or explains why the price is lower today. Both kinds of label tested well here.

Measured results

Best Seller labels (3 tests)

Dave Diederen added a "Best Seller" label directly above the title: +11.59% conversion rate, +12.99% revenue per visitor, +12.87% profit per visitor and +1.25% AOV.

Placement results point both ways. Moving the badge from the image to above the title won +6.05% conversion rate, and +9.04% in a second test.

Yet a badge directly on the hero image also won, +7.04% conversion rate and +7.27% revenue per visitor with no AOV change.

Each was tested against a different control, so the safe reading is that a visible badge helps and the best spot depends on the page.

Named sale badges (2 tests)

Adding the sale's name inside the existing savings badge won both times: "Fall Sale" at +12.94% conversion rate and +11.48% revenue per visitor, and "Summer Sale - Save 50%" at +11.12% conversion rate and +9.99% revenue per visitor.

A named reason makes a discount easier to believe.

Discount badge in a wider redesign (1 test)

Oliver Kenyon moved the discount badge next to the add-to-cart button while also adding a rating under the title, a sticky add-to-cart and clickable thumbnails.

It won +$38,846/month, but the badge's own share is unknown.

A

→

B

+$38,846 per month

Added rating under title, moved discount badge by ATC, sticky ATC, clickable thumbnails

Product pageReviews & star ratings@oliverkenyon

A

→

B

+12.99% revenue per visitor

Added a 'Best Seller' label directly above the product title

Product pageHeadlines, product titles & copy@DaveDiederen

A

→

B

+6.37% revenue per visitor

Moved the 'Bestseller' badge from the product image to above the title

Product pageHeadlines, product titles & copy@DaveDiederen

A

→

B

+7.27% revenue per visitor

Added a 'Best Seller' badge directly on the PDP hero image

Product pageHero & above-the-fold section@DaveDiederen

A

→

B

+11.48% revenue per visitor

Added a named sale callout (e.g. 'Fall Sale') inside the existing savings badge

Product pageSales, urgency & limited-time offers@DaveDiederen

A

→

B

+9.99% revenue per visitor

Named the sale in the discount badge (e.g. 'Summer Sale - Save 50%')

Product pageSales, urgency & limited-time offers@DaveDiederen

Losing or flat tests

None of the six lost. The only costs were small AOV drops on the two named-sale winners (-1.29% and -1.01%).

Expect some product page badge tests on your store to lose; the record here is one practitioner's shared wins.

Untested ideas

Most of the 16 ideas use a label inside the buy box rather than on the image:

• Kasper Dolk suggests "Most Popular", "Best Value" or "Recommended" tags on bundle or option tiles, with the highest-margin option in the middle, and an "89% choose this option" label.
• Kasper Dolk also suggests "Most Popular" on the pricier model in a model switcher.
• Alex Stoykov's earbuds rebuild uses lab and award badges and three price tiers with a "most popular" tag.
• Dave Diederen suggests a small offer label pinned to the top of the add-to-cart button, and "Model is 5'8 wearing a Small" labels in the gallery.
• Ruben suggests a clear "subscribe and save" label with "cancel or pause any time".
• Josh Thompson describes adding "New" badges with a sticky add-to-cart, but shows no test data.

Placement and design patterns that won

• A "Best Seller" label above the title or on the hero image, not hidden lower down.
• Discount badges that name the sale, not just the percentage.
• Short labels: two or three words.

Related tests elsewhere on the store

See bestseller badges on collection pages, where badging one product beat badging four, the full bestseller badge collection and product page pricing tests.