Clean Commit
CRO agency · cleancommit.io
173 A/B tests with real results, shared by Clean Commit.
A
→B
+6.8% conversion rate
Best-selling collections on the 404 page
OtherLayout, fonts & visual design
A
→B
+9.8% AOV
Collar and sleeve bundle offer on product page
Product pageBundles & quantity breaks
A
→B
orders doubled (+100%)
Mobile checkout overhaul
CartCheckout steps, fields & flow
A
→B
+17.8% add-to-cart
Mobile PDP with benefits moved above reviews
Product pageLayout, fonts & visual design
A
→B
+5.6% conversion, early signal
Swapping a featured homepage product
HomepageProduct cards & quick add
A
→B
+44.5% conversion
Moving chat pop-up off key buttons
Site-wideLive chat & contact options
A
→B
+3.0% conversion
Sale price set smaller than the original price
Product pagePricing, discounts & savings display
A
→B
+19.6% revenue per visitor
Easier-to-read science page
Landing pageLayout, fonts & visual design
A
→B
+3.9% add-to-cart
Sticky mobile add-to-cart button with price
Product pageSticky add-to-cart bars
A
→B
+9.0% conversion, AOV down
Streamlined product page layout
Product pageLayout, fonts & visual design
A
→B
+20.1% add-to-cart
Removing mobile discount banner and pop-up
Site-wideAnnouncement bars
A
→B
+21.9% conversion rate
Two-column filter layout on desktop
Collection pageFilters, sorting & site search
A
→B
+8.5% conversion, +17.6% RPV
Desktop product page redesign
Product pageLayout, fonts & visual design
A
→B
+42.5% conversion rate
15% off three flagship pillows
Product pagePricing, discounts & savings display
A
→B
+15% page conversion
Suggested text in a hat customizer
Product pageVariant, size & option selectors
A
→B
+3.4% click-through
More ways to start shopping on the homepage
HomepageNavigation & mega menus
A
→B
-6.8% revenue/visitor
'Shop This Color' button on product pages
Product pageVariant, size & option selectors
A
→B
-10.6% conversion rate
Cart icon on the add-to-cart button
Product pageAdd-to-cart & CTA buttons
A
→B
+8.7% clicks, no change in sales
Category link on product pages
Product pageNavigation & mega menus
A
→B
+3.3% conversion rate
Customer photos and videos on the homepage
HomepageUGC & product video
A
→B
+11.7% conversion rate (not significant)
'New' badge on product cards
Collection pageBestseller badges & product labels
A
→B
no clear change (-1.4%)
'Easy Returns' link on product pages
Product pageMoney-back guarantee & returns
A
→B
-6.4% conversion, -33.2% revenue/visitor
Filters on collection pages
Collection pageFilters, sorting & site search
A
→B
+10.4% conversion
Benefits section and customer photos on PDPs
Product pageBenefit, problem, how-it-works & results sections
A
→B
+16.9% conversion (inconclusive)
Best sellers below the homepage hero
HomepageProduct cards & quick add
A
→B
+1.8% conversion, inconclusive
Breadcrumbs on collection pages
Collection pageNavigation & mega menus
A
→B
-7.9% AOV, inconclusive
Buy-three bundle message by add-to-cart
Product pageBundles & quantity breaks
A
→B
-11.1% conversion, +14.8% AOV
Decluttered cart page redesign
CartLayout, fonts & visual design
A
→B
-2.2% conversion rate
Subcategory cards on collection pages
Collection pageCollection banners & headers
A
→B
+4.9% conversion, not significant
'Shop by Category' on homepage
HomepageNavigation & mega menus
A
→B
-0.4% conversion
Related category links on collection pages
Collection pageNavigation & mega menus
A
→B
0% conversion change
One-click size buttons on collection cards
Collection pageProduct cards & quick add
A
→B
+4.2% conversion, not significant
Simpler collection page redesign
Collection pageLayout, fonts & visual design
A
→B
-2.4% conversion, inconclusive
Landing-page style collection pages
Collection pageLayout, fonts & visual design
A
→B
-1.0% conversion, flat
Collection pages with landing-page content
Collection pageLayout, fonts & visual design
A
→B
-5.6% conversion, mixed
Quick-add icon on mobile product cards
Collection pageProduct cards & quick add
A
→B
+24% conversion, not significant
Shorter product gallery on mobile
Product pageProduct images & gallery
A
→B
-5.5% conversion
One price-based shipping message on product pages
Product pageShipping & delivery messaging
A
→B
-3.1% revenue, mixed
Simpler custom text input on product pages
Product pageVariant, size & option selectors
A
→B
+6.1% conversion, mixed
Customer photo and video carousel on homepage
HomepageUGC & product video
A
→B
+1.8% add-to-cart (flat)
Customer photos featured on product pages
Product pageUGC & product video
A
→B
+8.4% conversion (unproven)
Review-based FAQs on collection pages
Collection pageFAQ sections
A
→B
-9.2% conversion rate
Testimonials above the fold on product pages
Product pageReviews & star ratings
A
→B
-5.0% conversion
'Customise' badge and lifestyle photo on cards
Collection pageBestseller badges & product labels
A
→B
+15.4% RPV, -13.5% conversion
'Customize Your Own Hat' nav button
Navigation & menuNavigation & mega menus
A
→B
+17.3% add-to-cart (flat)
Hover size buttons on collection cards
Collection pageProduct cards & quick add
A
→B
+4.2% conversion
Buy-on-page product card on a football landing page
Landing pageSales, urgency & limited-time offers
A
→B
+103.9% conversion (tiny sample)
Ad traffic sent to the homepage
HomepageAd-to-page message match
A
→B
+1.2% CR, inconclusive
Group discount message on product pages
Product pagePricing, discounts & savings display
A
→B
+1.0% CR, inconclusive
Percent-off on sale product cards
Collection pagePricing, discounts & savings display
A
→B
flat result
'New' and 'Best Seller' badges on main product image
Product pageBestseller badges & product labels
A
→B
-1.0% CR, inconclusive
Collection name at top of collection pages
Collection pageCollection banners & headers
A
→B
+10.1% CR but -10.3% RPV
Attribute filters on collection pages
Collection pageFilters, sorting & site search
A
→B
+8.7% CR, not significant
Redesigned collection filters
Collection pageFilters, sorting & site search
A
→B
+15.1% CR, not significant
Reordered mobile hat customizer
Product pageVariant, size & option selectors
A
→B
+2.2% add-to-cart
Redesigned 'Shop by Category' homepage block
HomepageLayout, fonts & visual design
A
→B
+10% conversion, not significant
'How It Works' homepage section
HomepageBenefit, problem, how-it-works & results sections
A
→B
+3% conversion, inconclusive
Input-first mobile product customizer
Product pageVariant, size & option selectors
A
→B
+15% RPV, not significant
Kid photos and parent testimonials
Product pageUGC & product video
A
→B
+19% click-through, not significant
Badges on product cards
HomepageBestseller badges & product labels
A
→B
+22% ATC, sales fell
Image thumbnails instead of color swatches
Product pageVariant, size & option selectors
A
→B
+13.7% conversion, not significant
Live search with category links
Navigation & menuFilters, sorting & site search
A
→B
+13% AOV, inconclusive
Cross-sell pop-up for a complementary item
Product pageUpsells & cross-sells
A
→B
-20.7% conversion rate
Product page redesign with new copy
Product pageLayout, fonts & visual design
A
→B
+21% conversion, not significant
Free-shipping line on product pages
Product pageShipping & delivery messaging
A
→B
+0.3% conversion, flat
Free-shipping threshold by add to cart
Product pageFree shipping thresholds & shipping price
A
→B
+2.4% conversion, inconclusive
More visible free-shipping threshold
Product pageFree shipping thresholds & shipping price
A
→B
-0.6% conversion, no effect
Advertising free socks with shoes
Product pageFree gifts & gift with purchase
A
→B
-2.4% conversion, mixed result
'Hand-Printed & Made in USA' badge
Product pageTrust badges & security seals
A
→B
-22.5% conversion
Single-row header with image mega-menu
Navigation & menuNavigation & mega menus
A
→B
+2.4% conversion
Hiding other collection links on collection pages
Collection pageNavigation & mega menus
A
→B
+0.7% conversion, flat
AFTCO conservation messaging site-wide
Site-wideFounder & brand story
A
→B
+12.1% conversions, unproven
HSA/FSA eligibility in the homepage hero
HomepageHero & above-the-fold section
A
→B
-38.5% conversions
Hockey page rebuilt on another sport's layout
Landing pageLayout, fonts & visual design
A
→B
+2.3% clicks, sales flat
Lifestyle category slider on the homepage
HomepageNavigation & mega menus
A
→B
+7.7% conversions, unproven
Benefit statements in the homepage hero
HomepageHero & above-the-fold section
A
→B
-46.2% conversions
Sales carousel replaced a trust-focused hero
HomepageHero & above-the-fold section
A
→B
mixed, inconclusive
Decluttered desktop homepage for Codeword Hats
HomepageProduct cards & quick add
A
→B
+3.4% conversions, unproven
Homepage products in one scrollable row
HomepageProduct cards & quick add
A
→B
+66.4% conversions, unproven
Sitewide trust and design overhaul
Site-wideLayout, fonts & visual design
A
→B
+8.0% conversions
Homepage redesign with new hero and benefit tiles
HomepageLayout, fonts & visual design
A
→B
+11.0% conversion rate
Homepage rebuilt around product clarity
HomepageHero & above-the-fold section
A
→B
+15.3% conversion rate, not significant
Sticky desktop navigation bar
Navigation & menuNavigation & mega menus
A
→B
-3.6% add-to-cart
Prominent returns policy on product pages
Product pageMoney-back guarantee & returns
A
→B
+3.4% conversion rate
Visual collection links in the mobile menu
Navigation & menuNavigation & mega menus
A
→B
+2.8% conversion rate
Text input first in a mobile hat customizer
Product pageVariant, size & option selectors
A
→B
+6.3% conversions
Gallery of finished custom hats on product pages
Product pageProduct images & gallery
A
→B
+11.9% conversion rate
Larger product images in a desktop grid
Product pageProduct images & gallery
A
→B
-7.2% conversion rate
Lifestyle photos instead of model shots
Product pageProduct images & gallery
A
→B
-15.1% revenue per visitor
Lighter background on collection pages
Collection pageLayout, fonts & visual design
A
→B
-17.5% conversion rate
Low-stock announcement bar on product pages
Product pageLow-stock & scarcity messaging
A
→B
+53% CR, inconclusive
'Made in the USA' above product title
Product pageTrust badges & security seals
A
→B
+46.6% RPV, unproven
Mini cart v2 with bolder checkout button
CartCart drawers & slide carts
A
→B
+7.5% conversion rate, unproven
Decluttered mobile-first mini cart
CartCart drawers & slide carts
A
→B
-9.9% conversion
Checkout-first minicart without recommendations
CartCart drawers & slide carts
A
→B
+6.8% adds, -7.7% conversion rate
Mobile sticky add-to-cart
Product pageSticky add-to-cart bars
A
→B
+4.7% conversion, not significant
Redesigned mobile mini-cart button
CartCart drawers & slide carts
A
→B
+10.3% conversion, not significant
Visual mobile menu
Navigation & menuNavigation & mega menus
A
→B
-5.7% conversion, -21.1% RPV
Reverting to the old mobile menu
Navigation & menuNavigation & mega menus
A
→B
+4.5% add-to-cart, sales flat
Modern product image carousel
Product pageProduct images & gallery
A
→B
no clear change (+1.4%)
More category tiles on the homepage
HomepageCollection banners & headers
A
→B
no clear change (-0.2%)
Free shipping note below add to cart
Product pageShipping & delivery messaging
A
→B
no clear change (-0.3%)
Compact navigation bar redesign
Navigation & menuNavigation & mega menus
A
→B
-1.0% conversion, inconclusive
More collection page filters
Collection pageFilters, sorting & site search
A
→B
+1.4% conversion, inconclusive
Cross-sells moved up on product page
Product pageLayout, fonts & visual design
A
→B
+3.4% conversion, but ATC fell 6.7%
Reworked mobile product layout
Product pageLayout, fonts & visual design
A
→B
+9.7% conversion
Upsell and cross-sell modal on product page
Product pageUpsells & cross-sells
A
→B
-45.5% RPV, inconclusive
Bundle banner moved next to add to cart
Product pageBundles & quantity breaks
A
→B
+1.7% conversion, inconclusive
Payment options shown in the mini cart
CartPayment icons, express checkout & BNPL
A
→B
+241% CR, unproven
Homepage tailored to new vs returning visitors
HomepageLayout, fonts & visual design
A
→B
+39.3% conversion
Offers and shorter path for returning visitors
HomepageLayout, fonts & visual design
A
→B
+2.4% CR
Product pages tailored to new vs returning visitors
Product pageLayout, fonts & visual design
A
→B
+1.0% CR, flat
Personalized PDPs for new and returning visitors
Product pageLayout, fonts & visual design
A
→B
+1.5% CR, inconclusive
Cleaner product cards with a color selector
Collection pageProduct cards & quick add
A
→B
+4.7% CR, ATC flat
Taller mobile product images with swipe
Product pageProduct images & gallery
A
→B
+16.7% CR, not significant
Desktop image grid instead of carousel
Product pageProduct images & gallery
A
→B
-9.9% CR, +19.7% AOV
Same-category recommendations on PDPs
Product pageUpsells & cross-sells
A
→B
+8.1% CR, flat
Product page rework with size finder and video
Product pageLayout, fonts & visual design
A
→B
+0.5% conversion, result inconclusive
Compact product page top
Product pageReviews & star ratings
A
→B
-10.0% revenue per visitor
Product page redesign with testimonials
Product pageSocial proof, authority & press
A
→B
-16.3% conversion rate, -12.2% RPV
Product page redesign
Product pageLayout, fonts & visual design
A
→B
-28.3% conversion rate
Product page redesign with new copy
Product pageHeadlines, product titles & copy
A
→B
+7.9% conversion, inconclusive
Promo pop-up delayed by 60 seconds
Product pagePopups & email capture
A
→B
-4.9% conversion rate
Quick-add icon on mobile collection cards
Collection pageProduct cards & quick add
A
→B
+1.0% conversion, inconclusive
Recently viewed products section
Product pageProduct cards & quick add
A
→B
+6.8% conversion, inconclusive
Redesigned product customizer
Product pageVariant, size & option selectors
A
→B
+33.1% conversion, not significant
One-measurement size finder
Product pageVariant, size & option selectors
A
→B
+19.1% conversion, not significant
Rebuilt football landing page
Landing pageAd-to-page message match
A
→B
flat result
Homepage personalized for new vs returning visitors
HomepageLayout, fonts & visual design
A
→B
+3.6% conversion, flat
Mini cart instead of cart page redirect
CartCart drawers & slide carts
A
→B
+0.6% conversion, flat
Cleaner collection product cards
Collection pageProduct cards & quick add
A
→B
+7.1% conversion, flat
One price-aware free shipping message
Product pageShipping & delivery messaging
A
→B
+50% CR, not significant
Key details pulled out of the PDP accordion
Product pageLayout, fonts & visual design
A
→B
-6.0% conversion rate
Return policy added to product pages
Product pageMoney-back guarantee & returns
A
→B
+8.7% CR, not significant
Smaller sale prices on product cards
Collection pagePricing, discounts & savings display
A
→B
+2.7% CR, not significant
'High demand' scarcity message in cart
CartLow-stock & scarcity messaging
A
→B
-12.4% conversion rate
Science summary section on the homepage
HomepageBenefit, problem, how-it-works & results sections
A
→B
-4.2% conversion rate
Search bar added above product images
Product pageFilters, sorting & site search
A
→B
-12.0% conversion rate
Prominent, guided search with suggestions
Navigation & menuFilters, sorting & site search
A
→B
+5.9% conversion, unproven
'Selling fast' badge on product cards
Collection pageBestseller badges & product labels
A
→B
-0.9% conversion, flat
Redesigned mobile 'selling fast' badge
Collection pageBestseller badges & product labels
A
→B
+4.7% conversion, not significant
Shipping info banner with drawer
Site-wideAnnouncement bars
A
→B
+1.5% conversion but -7.8% revenue per visitor
Shipping info banner
Site-wideAnnouncement bars
A
→B
+3.3% conversion, not significant
Site-wide shipping info banner
Site-wideAnnouncement bars
A
→B
-6.2% conversion
Shop by Category moved under the homepage hero
HomepageCollection banners & headers
A
→B
-6.9% conversion
Ship-date message on product pages
Product pageShipping & delivery messaging
A
→B
+4.0% AOV but -4.2% conversion
Simplified mobile layout
Product pageLayout, fonts & visual design
A
→B
+3.8% conversion, inconclusive
Simpler nav bar with bigger search
Navigation & menuNavigation & mega menus
A
→B
+1.4% conversion, not significant
Benefit-led product descriptions
Product pageHeadlines, product titles & copy
A
→B
+15.7% conversion
Product info accordion and features carousel
Product pageFAQ sections
A
→B
+4.4% AOV, -0.6% conversion
Less cluttered product page layout
Product pageLayout, fonts & visual design
A
→B
+26.5% conversion, not significant
Streamlined product page
Product pageLayout, fonts & visual design
A
→B
+63.1% RPV, inconclusive
One product per row on mobile
Collection pageProduct cards & quick add
A
→B
+4.6% conversion, not significant
Yellow to green buttons sitewide
Site-wideAdd-to-cart & CTA buttons
A
→B
-5.6% conversion rate
Square product cards on collection pages
Collection pageProduct cards & quick add
A
→B
+7.6% ATC, inconclusive
Sticky add-to-cart bar with size picker
Product pageSticky add-to-cart bars
A
→B
-16.0% conversion
Sticky mobile filter button on collection pages
Collection pageFilters, sorting & site search
A
→B
+9.6% CR, inconclusive
Sticky add-to-cart bar with preselected size
Product pageSticky add-to-cart bars
A
→B
+6.5% conversion, inconclusive
Sticky mobile add-to-cart button
Product pageSticky add-to-cart bars
A
→B
+45.3% desktop add-to-cart, sales fell
Sticky add-to-cart bar
Product pageSticky add-to-cart bars
A
→B
-3.8% conversion
Thumbnail category tabs on collection pages
Collection pageCollection banners & headers
A
→B
+16.4% conversion
Mobile sticky add-to-cart moved to the top
Product pageSticky add-to-cart bars
A
→B
+3.7% conversion
Sticky image turns into add-to-cart bar on scroll
Product pageSticky add-to-cart bars
A
→B
+0.9% conversion, no clear effect
Trust icons at checkout
CheckoutTrust badges & security seals
A
→B
+11.0% conversion, lower revenue
Trust signals on the cart page
CartTrust badges & security seals
A
→B
+12.6% conversion
One hat customizer with an orientation toggle
Product pageVariant, size & option selectors
A
→B
-20.1% conversion
Bolder category links on collection pages
Collection pageNavigation & mega menus
A
→B
+5.4% conversion, -13.8% RPV
Restoring an older mobile menu
Navigation & menuNavigation & mega menus
A
→B
-5.9% conversion, +9.2% AOV
Free shipping progress in the mini cart
CartFree shipping thresholds & shipping price
A
→B
-16.3% conversion despite more clicks
Header and footer redesign
Site-wideNavigation & mega menus
A
→B
+4.0% clicks, -5.9% conversion
Wider desktop collection page
Collection pageLayout, fonts & visual design
A
→B
-6.0% conversion
Wider desktop PDP with grouped buy box
Product pageLayout, fonts & visual design
A
→B
+4.2% conversion, revenue per visitor flat
Adding a wishlist
Site-wideProduct cards & quick add
LiftArchive covers 173 A/B tests that Clean Commit has published. Each page has our own summary and commentary, with a link to the original case study. Most are on product page (78), collection page (33), homepage (24).