Badges on product cards: +19% click-through, not significant
Test run byClean CommitCRO agency
Commentary byLiftArchiveOur analysis, not theirsAdding badges such as 'FDA Approved', 'Best Seller' and 'New' to homepage product cards came with a 19.0% rise in click-through rate and a 28.3% rise in add-to-cart rate.
Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library.
The agency called it a positive signal rather than a significant win, and shared no conversion or revenue figures, so we treat it as inconclusive.
- Click-through rate: +19.0%, not statistically significant.
- Add-to-cart rate: +28.3%, and cart adds: +16.0%.
- Total clicks: +7.6%, while the variant had 9.6% fewer visitors than the original.
- No conversion rate or revenue figures were shared, so the effect on sales is unknown.
The change
The variant adds attribute badges to each product card.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
Product cards on the homepage showed the product without any attribute badges.
Variant
Product cards showed badges such as 'FDA Approved', 'Best Seller' and 'New', with several badges on one card where they applied.
Why it likely came out this way
Our reading of the result, not the practitioner's claim.
- Badges give shoppers a quick reason to pick one product over another in a grid.
- A certification badge like 'FDA Approved' can reduce doubt about a health-related product.
- 'Best Seller' borrows trust from other buyers, and 'New' draws repeat visitors to fresh items.
Caveats: The result was not statistically significant, and the sample size and duration were not shared. The page reports engagement only, with no conversion or revenue data.
Who ran it
Clean Commit ran this test for a Shopify store (anonymized) and published the results (Clean Commit A/B test library). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Clean Commit →
How to run this test on your store
- Hypothesis
- If we add relevant badges like 'Best Seller' and 'New' to product cards, then click-through rate will rise because shoppers get quick cues about which products are popular or trusted.
- Primary metric
- Conversion rate
- Guardrails
- Click-through rate from product cards
- Revenue per visitor
- Who should test it
- Stores with large product grids where items look alike, especially if they hold real certifications. If every card gets a badge, the badges stop standing out.
Questions
Do product badges increase clicks?
In this test, badges on homepage product cards came with a 19.0% rise in click-through rate. The result was not significant.
Did the badges increase sales?
Unknown. The agency shared add-to-cart gains but no conversion or revenue figures.
Which badges should I use?
Use badges that are true and useful, such as real certifications, best sellers or new arrivals.
Too many badges per card can cancel each other out.
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