More ways to start shopping on the homepage: +3.4% click-through
Test run byClean CommitCRO agency
Commentary byLiftArchiveOur analysis, not theirsAdding more entry points to start shopping on the (code)word homepage raised click-through by 3.4%.
Clean Commit ran this test for the custom hat brand, and it was published as a Shoplift case study.
The homepage gets almost half the site's traffic, so even a small lift sends more people toward product pages.
- Click-through rate: +3.4%.
- This measures clicks deeper into the site, not sales. No conversion or revenue result was shared.
- No sample size, duration or confidence level was shared.
The change
The variant adds more places to start shopping; exact layout not published.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The original homepage, with its existing set of links into products and collections.
Variant
A homepage with more places to start shopping. The source does not describe exactly which links, cards or sections were added.
Why it likely won
Our reading of the result, not the practitioner's claim.
- More entry points give visitors with different goals a quicker path to what they want.
- Visitors who land on a homepage often have not picked a product yet, so extra routes reduce the chance they leave.
- The lift is modest, which fits a change that helps people move on but does not change their intent to buy.
Caveats: Click-through is an engagement metric; the source shares no sales impact. The exact design of the variant and the test size were not published.
Who ran it
Clean Commit ran this test for (code)word and published the results (Shoplift case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Clean Commit →
How to run this test on your store
- Hypothesis
- If we add more clear paths into shopping on the homepage, then more visitors will click through to products because they find a relevant starting point faster.
- Primary metric
- Homepage click-through to collection or product pages
- Guardrails
- Conversion rate from homepage sessions
- Revenue per visitor
- Bounce rate
- Who should test it
- Stores where a large share of traffic lands on the homepage. It matters less if most visitors arrive straight on product pages from ads.
Questions
Do more links on a homepage help?
In this test, more entry points into shopping lifted click-through 3.4%.
Too many choices can also overwhelm, so test rather than assume.
Is click-through a good metric for homepage tests?
It is a useful early signal, but check conversion and revenue too.
More clicks do not always mean more sales.
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