Homepage products in one scrollable row: +3.4% conversions, unproven
Test run byClean CommitCRO agency
Commentary byLiftArchiveOur analysis, not theirsShowing homepage product recommendations in a single scrollable row, with the View All link moved to the top, lifted conversion rate by 3.4% and revenue per visitor by 6.0%.
Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library.
We count it as inconclusive: the result was not statistically significant, and the gain came from desktop while mobile stayed flat.
- Conversion rate: +3.4%, not statistically significant, so treat it as inconclusive.
- Revenue per visitor: +6.0%, and add-to-cart rate: +2.5%.
- Click-through rate: +1.5%, with a 98.7% probability of beating the original. Bounce rate fell 7.0%.
- Desktop conversion rose 12.8%, while mobile was flat at -0.2%.
The change
The product grid becomes one scrollable row, and View All moves above it.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
Homepage recommendations shown in a grid, with the View All link at the end.
Variant
Recommendations shown in one horizontally scrollable row, with the View All link at the top under the New Arrivals heading.
Why it likely came out this way
Our reading of the result, not the practitioner's claim.
- Moving View All to the top makes it visible before visitors scroll past the products.
- A single row takes less vertical space, so visitors reach the rest of the homepage sooner.
- Horizontal scrolling may suit desktop browsing better here, which could explain why mobile did not move.
Caveats: The conversion lift was not statistically significant, and the agency labeled it a positive signal. The gain came from desktop, and sample size and duration were not shared.
Who ran it
Clean Commit ran this test for a Shopify store (anonymized) and published the results (Clean Commit A/B test library). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Clean Commit →
How to run this test on your store
- Hypothesis
- If we show homepage recommendations in one scrollable row with View All at the top, then more visitors will click into products and the full collection because scrolling is easier and the link is easier to see.
- Primary metric
- Click-through rate on homepage recommendations
- Guardrails
- Conversion rate
- Mobile revenue per visitor
- Who should test it
- Stores with a New Arrivals or best sellers section on the homepage and a good share of desktop traffic. If nearly all traffic is mobile, expect little change.
Questions
Is a product slider better than a grid on the homepage?
In this test a single scrollable row lifted conversion rate by 3.4%, but the result was not significant and mobile did not change.
Where should the View All link go?
This store moved it from the end of the row to the top, under the section heading, so visitors saw it without scrolling through the products.
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