Best sellers below the homepage hero: +16.9% conversion (inconclusive)
Test run byClean CommitCRO agency
Commentary byLiftArchiveOur analysis, not theirsPlacing a best sellers module directly below the homepage hero raised conversion rate by 16.9% and revenue per visitor by 11.6%, but the result was not statistically significant.
Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library.
We count it as inconclusive, though it is a strong signal worth retesting.
- Conversion rate: +16.9%, with an 89.8% probability of beating the original. Not significant.
- Revenue per visitor: +11.6%, and orders: +15.0%.
- Add-to-cart rate: +10.3%, so earlier exposure to top products led to more adds.
- Desktop average order value fell 15.1%, leaving desktop revenue per visitor flat (-0.6%).
The change
The variant adds best sellers below the hero and reorders the categories by performance.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The homepage showed its category modules in their original order.
Variant
A best sellers module sat directly below the hero, and the remaining category modules were reordered by performance, highest first. The order was the same on desktop and mobile.
Why it likely came out this way
Our reading of the result, not the practitioner's claim.
- Many visitors never scroll far, so moving proven products up means more of them see what sells best.
- Best sellers act as social proof: popular products feel like a safer choice.
- Ordering modules by performance puts the strongest offers where attention is highest.
Caveats: Run on 14,413 visitors without reaching significance; duration was not shared. The gain did not hold on desktop revenue, where order value fell.
Who ran it
Clean Commit ran this test for a Shopify store (anonymized) and published the results (Clean Commit A/B test library). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Clean Commit →
How to run this test on your store
- Hypothesis
- If we show best sellers directly below the homepage hero, then more visitors will buy because they see the most popular products before they leave.
- Primary metric
- Conversion rate
- Guardrails
- Revenue per visitor
- Average order value
- Homepage bounce rate
- Who should test it
- Stores with a clear set of top sellers and a homepage that buries products below other content. If most of your traffic lands on product pages, or your range is very small, expect less impact.
Questions
Should I put best sellers at the top of my homepage?
It is a strong candidate to test. Here it lifted conversion rate 16.9%, though the result was not significant on 14,413 visitors.
How should I order homepage sections?
This test ordered category modules by their past performance, best first.
That puts what sells best where most visitors will see it.
What does an 89.8% probability to beat control mean?
It means the data leans toward the variant, but there is still a real chance it is no better.
Most teams want 95% or more before calling a winner.
Similar tests
@DaveDiederen
Convertibles@DaveDiederen@DaveDiederen@DaveDiederenConvertibles