Cleaner collection product cards: +0.6% conversion, flat
Test run byClean CommitCRO agency
Commentary byLiftArchiveOur analysis, not theirsCleaner product cards on collection pages moved conversion rate by only 0.6%, and revenue per visitor stayed flat, across 49,799 visitors.
Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library.
Shoppers engaged more with the new cards, but sales did not change.
- Conversion rate: +0.6%. No clear difference.
- Revenue per visitor: -0.2%. Flat.
- Orders: +0.9%.
- Bounce rate: -13.8% and click-through rate +5.5%. Better browsing, not more buying.
The change
Product cards get cleaner layout, new badges and more pricing space.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
Collection pages used the store's original product cards.
Variant
The cards were simplified, with redesigned badges and room for more of them, a hint that color options could be scrolled, and more space for price and price-change details.
Why it likely came out this way
Our reading of the result, not the practitioner's claim.
- Cleaner cards made products easier to scan, which kept more shoppers clicking.
- The buying decision likely happens on the product page, so card design had little pull on the final sale.
- Badges and pricing details may already have been clear enough on the original cards.
Caveats: Duration and significance figures were not shared. The engagement gains did not carry through to orders or revenue.
Who ran it
Clean Commit ran this test for a Shopify store (anonymized) and published the results (Clean Commit A/B test library). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Clean Commit →
How to run this test on your store
- Hypothesis
- If we simplify collection cards and give badges and pricing more room, then conversion rate will rise because products are easier to compare.
- Primary metric
- Conversion rate
- Guardrails
- Revenue per visitor
- Product page views per session
- Who should test it
- Stores with cluttered cards or many color options and sale prices. If your cards are already clean, expect engagement changes rather than sales gains.
Questions
Do product card redesigns increase sales?
Not in this test. Bounce rate fell and clicks rose, but orders and revenue barely moved.
What should I measure in a collection page test?
Use orders or revenue per visitor as the main metric.
Clicks and bounce rate can improve without any change in sales, as they did here.
Similar tests
@oliverkenyon@oliverkenyon@oliverkenyon@oliverkenyon@oliverkenyon@oliverkenyon