Gallery of finished custom hats on product pages: +6.3% conversions
Test run byClean CommitCRO agency
Commentary byLiftArchiveOur analysis, not theirsAdding a gallery of 4 to 6 professional photos of past custom hats to customizable product pages showed a 6.3% rise in conversion rate.
Clean Commit ran this test for an anonymized Shopify hat store and published it in its A/B test library.
We count it as inconclusive: after 43 days the variant had an 85.4% probability of beating the original, short of significance.
- Conversion rate: +6.3%, with an 85.4% probability of beating the original. Not significant.
- Orders: +6.0%, and revenue per visitor: +8.3%.
- Bounce rate: -16.7%, and add-to-cart rate: +4.1%.
- On mobile, revenue per visitor fell 3.2% as order value dropped 8.4%, a negative result.
The change
A gallery of past custom hats is added below the customizer.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
A custom hat product page with the customizer but no examples of finished designs.
Variant
A gallery of 4 to 6 professional photos of past custom hats, placed below the customizer or before the reviews.
Why it likely came out this way
Our reading of the result, not the practitioner's claim.
- Seeing finished hats helps shoppers picture what their own design could look like.
- Examples give ideas to shoppers who don't know where to start.
- Professional photos may also lift trust in the quality of the final product.
Caveats: The test ran 43 days and did not reach significance. Sample size was not shared, and mobile revenue per visitor fell.
Who ran it
Clean Commit ran this test for a Shopify store (anonymized) and published the results (Clean Commit A/B test library). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Clean Commit →
How to run this test on your store
- Hypothesis
- If we show a gallery of finished custom products on our customizable product pages, then conversion rate will rise because shoppers can picture the result and feel less unsure.
- Primary metric
- Conversion rate
- Guardrails
- Revenue per visitor by device
- Average order value
- Who should test it
- Stores selling personalized or made-to-order products where shoppers design something from scratch. It matters less for standard products that already look the same for everyone.
Questions
Should custom product pages show example designs?
Examples help shoppers picture the result. In this test, a gallery of finished hats showed a 6.3% conversion lift that was not significant.
Should I use customer photos or professional photos?
This store used professional photos only. Customer photos are worth a separate test, since they add social proof but vary in quality.
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