Contentsquare is an experience analytics platform built for mid-market and enterprise teams that want heatmaps, session replay and journey analysis tied to revenue across large sites and apps.
It is worth it if you have the traffic, budget and analysts to use zone-level and journey data; smaller stores can get most of the classic heatmap and replay value from its free plan or cheaper tools.
Since Hotjar merged into Contentsquare, new users can no longer sign up for Hotjar at all, so "Contentsquare vs Hotjar" is now a question of which Contentsquare plan you need.
This review is based on Contentsquare's public pricing page, help docs and guides.
We have not used Contentsquare ourselves. Where we show what behavior data is good for, we cite real A/B tests from our database, run by other teams.
What Contentsquare does: zone heatmaps, journeys and replay
Contentsquare records how visitors move through your site or app, then lets you look at that data in three main ways.
The pricing page says every plan includes session replays, heatmaps, funnels, surveys and integrations.
Zone-based heatmaps
This is the feature Contentsquare is best known for.
Instead of a cloud of click dots, it splits a page into zones and gives each zone its own metrics.
Its zone-based heatmaps guide lists click rate, exposure rate, hesitation time, click distribution and revenue, so you can see how much revenue an above-the-fold CTA is tied to.
The plan matters here. As of November 2026, the pricing table shows zone-based heatmaps with engagement metrics on Growth and revenue metrics only on Pro and Enterprise.
Journey analysis
Journey analysis shows the paths visitors take between pages, where they loop back and where they leave.
Growth includes it; Pro adds event-based, cross-session and cross-device journeys, which matters if people browse on mobile and buy on desktop.
Session replay, surveys and AI
Replays let you watch individual sessions, and the pricing table lists error and performance monitoring on every plan.
Contentsquare also sells Voice of Customer (surveys and feedback, from Hotjar), Product Analytics (from Heap, which Contentsquare agreed to acquire in 2023) and an AI layer called Sense that summarizes replays and heatmaps.
Where it fits in a CRO program
Contentsquare doesn't run A/B tests itself. It is a research tool: you use it to find where a page loses people, write a hypothesis, then test the fix in a testing tool.
Hotjar's help center lists integrations with Convert, Kameleoon, Unbounce and Omniconvert, among others.
For the full research process, see our customer research guide.
Tests in our database show what this looks like when it works.
Dave Diederen changed the above-the-fold USPs to the points heatmaps showed buyers engaging with and got +7.28% revenue per visitor.
Dave also added a countdown timer where heatmaps showed shoppers were focused (+20.65% revenue per visitor) and moved the most-clicked category to the first homepage tab (+14.40% revenue per visitor).
Scroll data works the same way. Peter Christensen rearranged homepage sections based on scroll maps and saw +12.64% conversion rate.
On the lead-gen side, KlientBoost's heatmap-led landing pages plus new PPC came with a +77% conversion rate, though that result bundles several changes.
None of these teams is credited with using Contentsquare specifically.
They show the kind of question a heatmap answers.
Contentsquare's zone metrics make that question easier to answer at scale.
@DaveDiederen@DaveDiederen@DaveDiederen
KlientBoost@DaveDiederen
@peterac_Contentsquare owns Hotjar: how the two differ now
Contentsquare bought Hotjar in 2021, and its own Contentsquare vs Hotjar article now says plainly that you can't sign up for Hotjar anymore.
The Hotjar page on contentsquare.com says the two platforms "have merged into a single, more powerful experience intelligence platform," and hotjar.com/pricing redirects to Contentsquare's pricing page.
Existing Hotjar users can still log in. Hotjar's help center invites Hotjar Free users to activate Contentsquare Free, which is "a different platform than Hotjar Free," with access rolling out in waves, and says they can keep using their Hotjar Free account.
Your account is created for you, but you still need to install the Contentsquare tag on your site.
In practice, the old split still describes the two ends of one product:
- The Hotjar-style end: the Free and Growth plans, with click and scroll heatmaps, replays, funnels and surveys. Self-serve, priced per month.
- The classic Contentsquare end: Pro and Enterprise, with revenue metrics per zone, cross-device journeys, up to 100% replay capture and AI analysis. Sold through demos and quotes.
If you liked Hotjar for its simplicity, the main change is the move to a new tag and interface.
Our Hotjar review covers what the old product offered, including the parts former users may miss.
Contentsquare pricing
As of November 2026, Contentsquare's pricing page lists four Experience Analytics plans. Only Free and Growth have public prices.
| Plan | Price | Monthly sessions | Highlights |
|---|---|---|---|
| Free | $0 | Up to 200k | 1 project, 1 month of data, replays, heatmaps, funnels; replay captures 5% of sessions (max 10k) |
| Growth | From $39/month billed yearly ($49 monthly) | 7k to 240k+ on self-serve tiers (higher volumes via sales) | 13 months of data, 3 projects, zone heatmaps with engagement metrics, journey analysis, replay summaries; 15% replay capture (min 20k) |
| Pro | Contact sales | 1m to unlimited | Up to 6 projects, zone revenue metrics, cross-session and cross-device journeys, up to 100% replay capture |
| Enterprise | Contact sales | 1m to unlimited | Unlimited projects, advanced Sense Analyst AI, dedicated support |
Voice of Customer is priced separately: free for 100 responses a month, with Growth from $79/month.
Product Analytics also has its own plans. New accounts get a 15-day trial of Growth with no payment needed, then drop to Free.
The "from" price is the low end. Growth's cost rises with session volume, and the Pro and Enterprise plans that hold the enterprise features have no public price, so budget for a sales conversation.
Who Contentsquare fits, and who it doesn't
Contentsquare's pricing page says it is used by 3,000 enterprise and mid-market brands.
The full platform makes the most sense for:
- Large ecommerce, travel, banking or media sites with millions of monthly sessions and several teams looking at the same data.
- Teams that want to rank problems by revenue impact, which needs the Pro-tier zone revenue metrics.
- Companies with web and native apps that want one place for both, plus product analytics.
- CRO teams that run steady test programs and need a constant supply of evidence-backed hypotheses.
It is not a great fit for:
- Small stores on a tight budget. The Free plan covers basic heatmaps and replays, but the features that set Contentsquare apart sit behind quotes.
- Teams without analyst time. Zone and journey data only pays off if someone reads it and turns it into tests.
- Anyone who wants an A/B testing tool. Contentsquare finds problems; you still need a separate tool to test the fixes.
Other downsides to weigh: the free tier records only a sample of sessions, data access on Free is one month, and former Hotjar users have to reinstall a tag and learn a new interface.
Contentsquare alternatives
If Contentsquare is more than you need, or you want a second opinion before a sales call, these are the main options.
See our session replay tools and heatmap tools roundups for more.
| Tool | Pricing model (as of November 2026) | Best for |
|---|---|---|
| Contentsquare | Free; Growth from $39/month; Pro and Enterprise by quote | Enterprise teams that want zone revenue metrics and journeys |
| Microsoft Clarity | Free, no traffic limits | Budget-free heatmaps and replays |
| Fullstory | Free plan; paid plans by quote | Product and engineering teams that want deep replay and analytics |
| Lucky Orange | From $32/month billed yearly | Small and mid-size sites wanting heatmaps, replay and live chat |
| Heatmap.com | See vendor site | Shopify stores that want revenue per element |
- Microsoft Clarity: Microsoft's FAQ says it "is a free service forever" with no traffic limits. It lacks zone revenue metrics and journey analysis, but covers the basics at no cost.
- Fullstory: the closest enterprise rival. Its pricing page lists a free plan with 30,000 monthly sessions and 12 months of retention; paid plans are quote-only.
- Lucky Orange: public plans from $32/month for 3,500 sessions to $839/month for 300,000, billed yearly, per its pricing page. A simpler, cheaper Hotjar-style option.
- Heatmap.com: revenue-based heatmaps built for Shopify, which covers the Contentsquare idea of revenue per zone for smaller stores.
We may earn a commission if you sign up for Lucky Orange or Heatmap.com through our links.
We have no affiliate deal with Contentsquare, Microsoft Clarity or Fullstory.
Whatever tool you pick, the value comes from what you test next.
Browse all A/B test results to see which page changes have paid off for other teams.