Sales, urgency & limited-time offers on landing pages: A/B tests
2 A/B tests with real results, plus 7 ideas, shared by the practitioners who ran them.
A
→B
+33% average order value
New landing pages with reviews, bundles and urgency for an organic pet care brand
Landing pageBundles & quantity breaks
@oliverkenyon
@oliverkenyonA
→B
+4.2% conversion
Buy-on-page product card on a football landing page
Landing pageSales, urgency & limited-time offers
Clean Commit
Clean CommitA
→B
Idea, no result yet
Solution-aware advertorial positioned against the known expensive alternative
Landing pageSocial proof, authority & press
@kasper_dolk
@kasper_dolkA
→B
Idea, no result yet
Open the advertorial with a problem question and agitate it before the product
Landing pageSales, urgency & limited-time offers@kasper_dolk
@kasper_dolkA
→B
Idea, no result yet
Advertorial hard close stacking risk reversal, dated urgency and scarcity
Landing pageMoney-back guarantee & returns@kasper_dolk
@kasper_dolkA
→B
Idea, no result yet
Test the add-to-cart button copy on listicles and advertorials
Landing pageMoney-back guarantee & returns
@DaveDiederen
@DaveDiederenA
→B
Idea, no result yet
Replaced a generic product page with story-driven advertorial landing pages matched to the ads, with before/after testimonials and limited-time bundles
Landing pageReviews & star ratings
@joshtCRO
@joshtCROA
→B
Idea, no result yet
Lead TOF pages with social proof rather than product pitch
Landing pageSocial proof, authority & press@kasper_dolk
@kasper_dolkA
→B
Idea, no result yet
Write 1-on-1 'you' copy with before/afters and proof of scarcity
Landing pageLow-stock & scarcity messaging@kasper_dolk
@kasper_dolk