Sales, urgency & limited-time offers on carts: A/B tests

2 A/B tests with real results, plus 8 ideas, shared by the practitioners who ran them.

A

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B

+16.49% conversion rate

Low-stock and scarcity messages in the cart

CartLow-stock & scarcity messagingConvertPolo

A

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B

+2.7% CR, not significant

'High demand' scarcity message in cart

CartLow-stock & scarcity messagingClean Commit

A

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B

Idea, no result yet

Turn the empty cart into a selling page

CartSocial proof, authority & press@DaveDiederen

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B

Idea, no result yet

Keep the offer visible in the cart

CartMoney-back guarantee & returns@DaveDiederen

A

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B

Idea, no result yet

Show a countdown timer in the side cart after add to cart

CartCountdown timers@DaveDiederen

A

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B

Idea, no result yet

Show customer photos and reviews in cart/checkout

CartReviews & star ratings@kasper_dolk

A

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B

Idea, no result yet

Cart checklist: social proof, urgency, positive reinforcement, BOGO, discount field

CartSocial proof, authority & press@kasper_dolk

A

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B

Idea, no result yet

Cart page: strip menu distractions, add photo review and 'Reserved for X' timer

CartReviews & star ratings@kasper_dolk

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B

Idea, no result yet

Use the cart to push to checkout with urgency, reviews and returns info

CartReviews & star ratings@kasper_dolk

A

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B

Idea, no result yet

Added an expiration countdown timer to the free gift in the cart

CartCountdown timers@peterac_