Live viewer counts on mobile product listings: +19.3% conversion rate
Commentary byLiftArchiveOur analysis, not theirsShowing real-time viewer counts on items in the mobile product listing page lifted conversion rate by 19.3% for jewelry brand Attrangi.
ConvertPolo ran this A/B test for Attrangi, and it was published as a VWO case study. Revenue rose 28.73%.
- Conversion rate: +19.3% for the variant.
- Revenue: +28.73%.
- No sample size, duration or significance level was shared.
The change
Variant adds a live viewer count to each product card.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The mobile listing page showed a standard grid of products with no extra context.
Variant
Items showed light real-time social proof, such as "24 people are viewing this item".
Why it likely won
Our reading of the result, not the practitioner's claim.
- A viewer count signals that others find the item interesting, which can make a product feel like a safer choice.
- It adds a mild sense of urgency without a discount or countdown.
- On a plain grid, a small cue gives shoppers a reason to tap into one product over another.
Caveats: The case study gives no sample size, duration or significance. It does not say whether the viewer counts were exact live figures. Results are reported by the agency and testing vendor.
Who ran it
ConvertPolo ran this test for Attrangi and published the results (VWO case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on ConvertPolo →
How to run this test on your store
- Hypothesis
- If we show how many people are viewing each item on mobile listing pages, then more shoppers will click through and buy, because the count acts as social proof and a gentle nudge to act.
- Primary metric
- Conversion rate
- Guardrails
- Product page click-through rate
- Revenue per visitor
- Return or complaint rate
- Who should test it
- Stores with enough traffic that real counts are meaningful, such as fashion and jewelry brands with busy listing pages. Only show real numbers: fake counts damage trust and can break consumer protection rules. Low-traffic stores may show counts too small to help.
Questions
Do "people viewing" messages increase sales?
They can, as this test shows. They work best when the numbers are real and the message is subtle rather than pushy.
Is it legal to show viewer counts?
Showing real counts is generally fine. Fake or inflated counts can mislead shoppers and may break consumer protection rules in many markets.
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