USP bars & benefit icons on carts: A/B tests

1 A/B tests with real results, plus 5 ideas, shared by the practitioners who ran them.

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+$21,516/month

Added four customer-led USP icons beneath cart checkout button

CartUSP bars & benefit icons@oliverkenyon

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B

Idea, no result yet

Add a review and icon-text USPs inside the side cart

CartReviews & star ratings@DaveDiederen

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B

Idea, no result yet

Add reviews, USPs and upsells to the cart and checkout

CartReviews & star ratings@DaveDiederen

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B

Idea, no result yet

Empty cart with shop-now button, USPs, free shipping bar and upsells

CartUSP bars & benefit icons@kasper_dolk

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B

Idea, no result yet

Build the cart around visible progress, clear math and reassurance

CartReviews & star ratings@DaveDiederen

A

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B

Idea, no result yet

Remove external links from cart and re-show USPs, upsells, savings

CartUSP bars & benefit icons@kasper_dolk