USP bars & benefit icons on collection pages: A/B tests
2 A/B tests with real results, plus 15 ideas, shared by the practitioners who ran them.
A
→B
$44,890/month
Three survey-based reassurance lines above collection page grid
Collection pageUSP bars & benefit icons
@oliverkenyon
@oliverkenyonA
→B
+41% revenue per visitor
Slimmer USP banner with 2-year guarantee
Collection pageUSP bars & benefit iconsMoho Internet Concepts
A
→B
Idea, no result yet
Highlight USPs in collection page banners
Collection pageUSP bars & benefit icons
@DaveDiederen
@DaveDiederenA
→B
Idea, no result yet
Collection page with filters, USP header, bestseller tags, swatches, stock left
Collection pageUSP bars & benefit icons
@kasper_dolk
@kasper_dolkA
→B
Idea, no result yet
Product cards with USP tags, color switches and a tagline
Collection pageUSP bars & benefit icons@kasper_dolk
@kasper_dolkA
→B
Idea, no result yet
Insert benefit blocks every other row of the product grid
Collection pageUSP bars & benefit icons@kasper_dolk
@kasper_dolkA
→B
Idea, no result yet
Highlight store benefits on the collection page
Collection pageUSP bars & benefit icons@kasper_dolk
@kasper_dolkA
→B
Idea, no result yet
Collection page with USPs, review counts on cards and benefit subtitles
Collection pageReviews & star ratings@kasper_dolk
@kasper_dolkA
→B
Idea, no result yet
Collection page with USP bar, lifestyle hero, Trustpilot badge and category tabs
Collection pageReviews & star ratings@kasper_dolk
@kasper_dolkA
→B
Idea, no result yet
Collection page: highest prices first, USPs above the fold, better headline
Collection pageUSP bars & benefit icons@kasper_dolk
@kasper_dolkA
→B
Idea, no result yet
Collection: offer banner, scroll hint overlay, card hierarchy, USPs in header
Collection pageUSP bars & benefit icons@kasper_dolk
@kasper_dolkA
→B
Idea, no result yet
Collection: value prop in header, '1 month supply', free shipping, bestseller badge
Collection pageUSP bars & benefit icons@kasper_dolk
@kasper_dolkA
→B
Idea, no result yet
Collection page: USP header, product tags, swatches, filters and reviews
Collection pageReviews & star ratings@kasper_dolk
@kasper_dolkA
→B
Idea, no result yet
Insert USP blocks between rows of the collection grid
Collection pageUSP bars & benefit icons@kasper_dolk
@kasper_dolkA
→B
Idea, no result yet
Collection page: add social proof, store USPs and guarantee
Collection pageSocial proof, authority & press@kasper_dolk
@kasper_dolkA
→B
Idea, no result yet
Add a 3-4 reason benefits section to the collection page
Collection pageUSP bars & benefit icons@kasper_dolk
@kasper_dolkA
→B
Idea, no result yet
Add USP icons + text above the collection product grid
Collection pageUSP bars & benefit icons@kasper_dolk
@kasper_dolk