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All ecommerce tests1219Winning testsTests that lostTest ideas698Every vertical1724
By page
Product page492Cart96Checkout58Collection page143Homepage133Landing page67Navigation & menu60Post-purchase3
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All Lead-gen tests220Landing page94Lead form43Homepage23Email18Site-wide17
Apps
All app tests80Paywall71App onboarding7App retention2App CRO overviewARPU calculatorApp icon generator
Featured win
A
→
B
+$182k monthly revenueAdded bundle options directly on the product page
Ecommerce, SaaS, lead-gen and app tests in one database. Share a test →
Elements
Trust and proof
Reviews & star ratings87Social proof, authority & press81UGC & product video29Money-back guarantee & returns51Trust badges & security seals56Bestseller badges & product labels44
Offers and pricing
Pricing, discounts & savings display119Bundles & quantity breaks49Upsells & cross-sells86Subscriptions & subscribe-and-save52Free shipping thresholds & shipping price38Countdown timers22
Layout and content
Product images & gallery100Hero & above-the-fold section75Headlines, product titles & copy129Sticky add-to-cart bars36Navigation & mega menus128Shipping & delivery messaging83
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Research
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Pet A/B Tests: Real Results (~29 entries)

21 A/B tests with real results, shared by the practitioners who ran them.

A
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B
+28% CTR
Tested pain-relief vs longevity angle on dog supplement advertorials
Landing pageHeadlines, product titles & copy@oliverkenyon
A
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B
+$77,703/month
Mobile, cart USP and homepage banner changes for a pet nutrition brand
Site-wideUSP bars & benefit icons@oliverkenyon
A
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B
+33% average order value
New landing pages with reviews, bundles and urgency for an organic pet care brand
Landing pageBundles & quantity breaks@oliverkenyon
A
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B
+6.84% conversion rate
Subscription-only product page with free gifts for a cat fountain brand
Product pageSubscriptions & subscribe-and-save@oliverkenyon
A
→
B
+26% email capture, +$60,000/mo
Three free treats popup vs 15% off
Site-widePopups & email captureConvertibles
A
→
B
+$50,945/month
Product description that leads with how long it lasts
Product pageHeadlines, product titles & copyConvertibles
A
→
B
+$39,779/month revenue
Dog-size filter pills on collection page
Collection pageFilters, sorting & site searchConvertibles
A
→
B
+$33,072/month
'People also bought' upsells in cart drawer
CartCart drawers & slide cartsConvertibles
A
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B
+$17,813/month
Need-based treat finder high on the homepage
HomepageProduct finder quizzesConvertibles
A
→
B
+29.5% conversion
Story-first homepage with benefits and vet proof
HomepageBenefit, problem, how-it-works & results sectionsVasta
A
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B
+20% subscription orders
Rebuilt subscription card on pet food PDP
Product pageSubscriptions & subscribe-and-saveBlend Commerce
A
→
B
+22.86% revenue per visitor
Subcategory pills on the homepage
HomepageNavigation & mega menusBlend Commerce
A
→
B
+9.97% conversion rate
Visible mobile search bar instead of an icon
Site-wideFilters, sorting & site searchBlend Commerce
A
→
B
early lift in new subs, no figure
Subscription toggle on by default
Landing pageSubscriptions & subscribe-and-saveWuffes
A
→
B
+4% conversion, +1% revenue
Clinical product copy on dog DNA kit
Product pageHeadlines, product titles & copyEmbark
A
→
B
+10% revenue per session
Health example in premium kit copy
Product pageHeadlines, product titles & copyEmbark
A
→
B
+28.79% conversions
Sleeker product page with shorter copy
Product pageHeadlines, product titles & copyFoodforPlanet
A
→
B
+1.2% AOV
Auto-scroll to recommendations after add to basket
Product pageUpsells & cross-sellsGood Growth
A
→
B
+3% reach basket
Saved-basket pop-up for returning visitors
Site-widePopups & email capturePets at Home
A
→
B
+18% conversion rate
Fast, accessible redesign for Aquarium Co-Op
Site-wideThemes, page builders & page speedBlend Commerce
A
→
B
+5% add-to-cart, flat
Mobile menu with images and Trustpilot rating
Navigation & menuNavigation & mega menusBlend Commerce