Free shipping thresholds & shipping price on product pages: A/B tests

10 A/B tests with real results, plus 10 ideas, shared by the practitioners who ran them.

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+28.25% revenue per visitor

Added 'Ships by [date]' and 'Free shipping over $X' below the ATC button

Product pageShipping & delivery messaging@DaveDiederen

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B

+8.83% revenue per visitor

Added a 'Selling Out Fast' scarcity banner with % sold progress bar and countdown to the PDP

Product pageFree shipping thresholds & shipping price@DaveDiederen

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B

+6.09% revenue

Free-shipping strip on Showpo mobile product pages

Product pageFree shipping thresholds & shipping priceVWO

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B

+5.22% revenue

Free-shipping strip on Showpo desktop product pages

Product pageFree shipping thresholds & shipping priceVWO

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B

~+25%

Ratings, delivery and payment info under Add to Basket

Product pageReviews & star ratingsOvertoom

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B

-5.5% conversion

One price-based shipping message on product pages

Product pageShipping & delivery messagingClean Commit

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B

+0.3% conversion, flat

Free-shipping threshold by add to cart

Product pageFree shipping thresholds & shipping priceClean Commit

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B

+2.4% conversion, inconclusive

More visible free-shipping threshold

Product pageFree shipping thresholds & shipping priceClean Commit

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B

no clear change (-0.2%)

Free shipping note below add to cart

Product pageShipping & delivery messagingClean Commit

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B

+7.1% conversion, flat

One price-aware free shipping message

Product pageShipping & delivery messagingClean Commit

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B

Idea, no result yet

Add a week-by-week results timeline section to the PDP

Product pageFree shipping thresholds & shipping price@DaveDiederen

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B

Idea, no result yet

Show 'we ship to [your country]' and its free shipping threshold on the PDP

Product pageShipping & delivery messaging@kasper_dolk

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B

Idea, no result yet

Mobile PDP above-the-fold rebuild: rating, benefit headline, deal tiles, trust icons

Product pageReviews & star ratings@kasper_dolk

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B

Idea, no result yet

Replace 'shipping calculated at checkout' with a reassurance line

Product pageMoney-back guarantee & returns@CROguy_

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B

Idea, no result yet

Bundle selector: savings, per-unit price, free shipping from X, highest first

Product pageShipping & delivery messaging@kasper_dolk

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B

Idea, no result yet

PDP hero: benefits under title, USP bullets, clear size, shipping threshold

Product pageUSP bars & benefit icons@kasper_dolk

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B

Idea, no result yet

Added a shipping offer near the CTA, real reviews and benefit icons instead of paragraphs

Product pageReviews & star ratings@joshtCRO

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B

Idea, no result yet

Add ships by date and free shipping threshold to the product page

Product pageShipping & delivery messaging@DaveDiederen

A

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B

Idea, no result yet

Added a product video in the third media slot, an FAQ block and a low-stock counter with a limited-time shipping offer

Product pageUGC & product video@joshtCRO

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B

Idea, no result yet

Make shipping/returns visible and put benefits in dropdown labels

Product pageMoney-back guarantee & returns@kasper_dolk