Payment icons, express checkout & BNPL on carts: A/B tests

10 A/B tests with real results, plus 12 ideas, shared by the practitioners who ran them.

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+23.8% revenue per visitor

Cart drawer: dispatch/returns/payment block under checkout, size dropdown

CartMoney-back guarantee & returns@oliverkenyon

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+7.70% revenue per visitor

Added payment method icons directly below the checkout CTA in the cart

CartPayment icons, express checkout & BNPL@DaveDiederen

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+26.2% revenue per visitor

Express checkout buttons in the cart

CartPayment icons, express checkout & BNPLBlend Commerce

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+35% conversion rate

Shop Pay and Google Pay in the cart drawer

CartPayment icons, express checkout & BNPLBlend Commerce

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+37.33% conversion

PayPal Express button replaces cart drawer logos

CartPayment icons, express checkout & BNPLBlend Commerce

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+6% conversion

Express pay options and guarantee below cart checkout

CartPayment icons, express checkout & BNPLBlend Commerce

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+35.44% conversion rate

Express checkout in the cart drawer

CartPayment icons, express checkout & BNPLBlend Commerce

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+47.75% conversion rate

Shop Pay button in the cart drawer

CartCart drawers & slide cartsBlend Commerce

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+16.1%

Money-back guarantee instead of payment message in cart

CartMoney-back guarantee & returnsVisually

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+1.7% conversion, inconclusive

Payment options shown in the mini cart

CartPayment icons, express checkout & BNPLClean Commit

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Idea, no result yet

Add shipping times, discount badges and payment icons to the side cart

CartShipping & delivery messaging@DaveDiederen

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Idea, no result yet

Add payment icons below the checkout button in the cart

CartPayment icons, express checkout & BNPL@DaveDiederen

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Idea, no result yet

Cart checklist: social proof, urgency, positive reinforcement, BOGO, discount field

CartSocial proof, authority & press@kasper_dolk

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Idea, no result yet

Cart with social proof, local shipping flag, payment methods, compare-at price

CartSocial proof, authority & press@kasper_dolk

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Idea, no result yet

Cart: gamified progress bar, total savings, shipping price, ordered payment icons

CartShipping & delivery messaging@kasper_dolk

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Idea, no result yet

Cart page: '15 min reserved' timer, free shipping shown, reviews, discount code

CartReviews & star ratings@kasper_dolk

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Idea, no result yet

Cart drawer: clear shipping time + cost, returns, discount code, payment icons

CartMoney-back guarantee & returns@kasper_dolk

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Idea, no result yet

Remove external links from cart and re-show USPs, upsells, savings

CartUSP bars & benefit icons@kasper_dolk

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Idea, no result yet

Cart popup within thumb reach with green messaging, savings and shipping

CartShipping & delivery messaging@kasper_dolk

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Idea, no result yet

Cart: positive nudge, shipping times/cost, savings, returns, payment icons

CartMoney-back guarantee & returns@kasper_dolk

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Idea, no result yet

Cart with social proof, subscribe toggle, free shipping and guarantee

CartSocial proof, authority & press@kasper_dolk

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Idea, no result yet

Cart popup: 'Great choice!', savings, item count, shipping price, payment icons

CartShipping & delivery messaging@kasper_dolk