Navigation & mega menus on product pages: A/B tests

7 A/B tests with real results, plus 5 ideas, shared by the practitioners who ran them.

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+5% mobile revenue per visitor

'Back to Results' link on PDPs

Product pageNavigation & mega menusBlend Commerce

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+6.8% value/session

Collection-style overview on long product pages

Product pageLayout, fonts & visual designVisually

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Seen great results (no figures)

Add jump-to-section navigation tabs in the hero

Product pageReviews & star ratings@kasper_dolk

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+177% conversion (YoY)

Value props, mobile thumbnails, sticky nav

Product pageUSP bars & benefit iconsBlend Commerce

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+22.8% revenue per visitor

Skin-type comparison table on kit page

Product pageComparison charts & tablesConversion Fanatics

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+8.7% clicks, no change in sales

Category link on product pages

Product pageNavigation & mega menusClean Commit

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+4.0% AOV but -4.2% conversion

Simplified mobile layout

Product pageLayout, fonts & visual designClean Commit

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Idea, no result yet

Added urgency above the fold, benefit headlines and a decluttered mobile nav surfacing bestsellers

Product pageSales, urgency & limited-time offers@joshtCRO

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Idea, no result yet

Simplified product page navigation, tested pricing, and added benefit copy with real photos

Product pageUGC & product video@joshtCRO

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Idea, no result yet

PDP top: color swatches, savings as %/amount, cross-sell under ATC

Product pageUpsells & cross-sells@kasper_dolk

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Idea, no result yet

PDP gallery: zoom, multiple images, thumbnails, video and arrows

Product pageUGC & product video@kasper_dolk

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B

Idea, no result yet

PDP header: clearer discount, breadcrumbs, shipping/payment, quote, set value

Product pageReviews & star ratings@kasper_dolk