Product image slider above the fold on category page: +106% sales
Commentary byLiftArchiveOur analysis, not theirsReplacing brand information at the top of a category page with a slider of product images raised sales by 106.26% for Muc-Off.
Spot Studio ran this test for the bike and vehicle cleaning brand, and it was published as a VWO case study. Product views rose 43.78%.
- Sales: +106.26%.
- Product views: +43.78%.
- No sample size, duration or confidence level was shared, so the size of the lift is hard to judge.
The change
Brand info and guide menus above the fold replaced by a product image slider
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The category page opened with information about Muc-Off and submenus linking to product use guides, placed at eye level.
Variant
The area above the fold was replaced with a slider of eye-catching product images, so visitors saw products first.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Visitors arrived to shop but met information pages first; showing products matched what they came for.
- Products above the fold mean fewer scrolls and clicks before a shopper sees something to buy.
- Strong product imagery kept the brand feel while still acting as a shop front.
Caveats: No sample size, duration or significance was given. A doubling of sales is unusual, so treat it as directional.
Who ran it
Spot Studio ran this test for Muc-Off and published the results (VWO case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Spot Studio →
How to run this test on your store
- Hypothesis
- If we put product images at the top of category pages instead of brand content, then more visitors will view and buy products because they see what they came for straight away.
- Primary metric
- Orders per category page visitor
- Guardrails
- Product page views
- Bounce rate
- Use of guides and help content
- Who should test it
- Stores whose category or department pages open with brand stories, guides or banners before any products. If products already show above the fold, expect little change.
Questions
Should products appear above the fold on category pages?
Usually yes. Shoppers on a category page want to see products, and pushing them down with content adds friction.
Are image sliders good for conversions?
Results vary. Here a product slider beat brand content, but that may be because it showed products, not because it was a slider.
Where should product guides go?
Lower on the page or on product pages, where shoppers who want detail can still find them.
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