10% price increase on best sellers: conversion held steady
Commentary byLiftArchiveOur analysis, not theirsA 10% price increase on Minnow's best-selling children's swimwear left conversion at its normal rate.
We list this as a flat result because no figures were shared.
Minnow's in-house team ran the test, which was published as a Shoplift case study.
- Conversion rate: held at normal levels with the higher price. No numbers were published.
- With conversion flat, each order brought in more revenue, though no revenue figure was shared.
- Minnow planned to roll 10% tests across every category next.
The change
Only the price changes: 10% higher on core items.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
Core best-selling items at their existing prices.
Variant
The same core items priced 10% higher.
Why it likely came out this way
Our reading of the result, not the practitioner's claim.
- Minnow's customers buy on quality and a timeless look, so a 10% rise didn't change their view of value.
- The brand rarely discounts, which keeps shoppers from waiting for a lower price.
- An earlier higher-priced collaboration had already sold well, hinting that buyers were not very price-sensitive.
Caveats: No conversion figures, sample size, duration or confidence level were shared, so we can't tell if a small drop was hidden. The test ran in early 2025, as tariffs were raising costs.
Who ran it
Minnow ran this test for Minnow and published the results (Shoplift case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Minnow →
How to run this test on your store
- Hypothesis
- If we raise prices 10% on our best sellers, then revenue per visitor will rise because loyal, quality-focused buyers keep converting at the same rate.
- Primary metric
- Revenue per visitor
- Guardrails
- Conversion rate
- Gross margin per order
- Repeat purchase rate
- Who should test it
- Premium brands with loyal buyers, few discounts and rising costs. It is riskier for stores that compete on price or sell items shoppers can find cheaper elsewhere.
Questions
Can I raise prices 10% without losing sales?
Minnow did on its best sellers, with conversion holding steady.
Results depend on how loyal and price-sensitive your buyers are, so test it first.
Which products should I price test first?
Start with best sellers. They get enough traffic for a clear result, and any price sensitivity will show up there first.
What if conversion stays flat after a price rise?
Flat conversion at a higher price means more revenue per visitor.
Check margin and repeat purchases before rolling it out widely.
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