Personalised one-click post-purchase offers: AOV $85 to $90
Commentary byLiftArchiveOur analysis, not theirsRaycon switched to personalised one-click post-purchase offers and average order value rose from $85 to $90, about 6%.
The Raycon growth team made the change, which was published as an AfterSell case study.
It is a before/after result that came with a tool switch, not a split test.
- AOV: from $85 to $90, a $5 rise (about 6%).
- The source claims $100k+ in added monthly revenue and a 22,228% monthly ROI. Neither method was shared.
- No sample size, time frame or offer details were given.
Control
Raycon ran post-purchase upsells in a previous app (CartHook), whose analytics the team found unclear.
Variant
Raycon moved to AfterSell's one-click post-purchase funnel and showed personalised offers to buyers.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Personalised offers likely matched accessories to what each buyer had just bought.
- One-click acceptance removes the need to re-enter payment details.
- Clearer analytics let the team see which offers worked and adjust them.
- Earbud buyers are good candidates for low-cost add-ons.
Caveats: This is a before/after result tied to an app switch, so we can't separate the tool from the offers or seasonality. It is vendor-published with no sample or time frame shared.
Who ran it
Raycon ran this test for Raycon and published the results (AfterSell case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Raycon →
How to run this test on your store
- Hypothesis
- If we personalise post-purchase offers to what each buyer just bought, then AOV will rise because the offers feel relevant and take one click.
- Primary metric
- Average order value
- Guardrails
- Post-purchase offer conversion rate
- Return rate on upsell items
- Support contacts about extra charges
- Who should test it
- Electronics and accessories stores with clear add-ons for each product. Single-product stores have little to personalise.
Questions
What is a personalised post-purchase offer?
It is an add-on chosen based on what the buyer just ordered, shown after checkout. Raycon used these to lift AOV.
How much can post-purchase offers raise AOV?
Raycon reported $85 to $90, about 6%. Your result depends on your products and offers.
Is a before/after result reliable?
Less than a split test, because seasonality and other changes can move AOV.
Use a holdout group to measure the real effect.
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