Heroclip same-product post-purchase upsell: 25-35% take rate
Commentary byLiftArchiveOur analysis, not theirsAdding a one-click upsell for more of the same clip after checkout gave Heroclip a 25 to 35% take rate and an extra $15,900 a month.
Yev Marusenko of DigitalMarketer set it up, and it was published as a Zipify case study.
This was an app rollout, not a split test.
- First upsell take rate: about 30% from day one, holding at 25 to 35% over time.
- Extra revenue: $15,900 a month, per the case study.
- Second upsell: 6% take rate. Downsell: 13% take rate.
- Visitor counts and the period measured were not shared.
The change
An upsell for another clip replaces the thank-you page.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
After checkout, buyers landed on a standard thank-you page.
Variant
Buyers saw a one-click offer for more of the clip they had just bought. A second upsell and a downsell were added later.
Why it likely won
Our reading of the result, not the practitioner's claim.
- People who buy a handy clip often want one for a partner or a second bag, so another unit is an easy add.
- One click with saved payment details makes saying yes nearly effortless.
- The offer was simple, with little page customization, so there was little to confuse buyers.
Caveats: Before/after rollout with no control group, published by the app's maker. Site, ad and traffic changes happened around the same time.
Who ran it
Yev Marusenko ran this test for Heroclip and published the results (Zipify case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Yev Marusenko →
How to run this test on your store
- Hypothesis
- If we show a one-click offer for more of the same product after checkout, then revenue per order will rise because satisfied buyers will add a second unit.
- Primary metric
- Revenue per order
- Guardrails
- Upsell take rate
- Refund rate
- Repeat purchase rate
- Who should test it
- Stores selling giftable or multi-use items at a modest price. Products people only ever need one of, like a mattress, are a poor fit.
Questions
What is a good take rate for a post-purchase upsell?
It varies widely. Heroclip reported 25 to 35% on its first offer, while second upsells and downsells usually convert far lower, here 6% and 13%.
Should I add a second upsell?
Heroclip did, and it brought in a further 6% of buyers.
Showing it only to buyers who said yes to the first offer is a common setup.
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