Tushy moved cross-sells to the thank-you page: 2.87% took one
Commentary byLiftArchiveOur analysis, not theirsTushy moved its cross-sell offers from before checkout to the order confirmation page, and 2.87% of buyers added at least one extra item over 30 days.
Upsell.com reports the widget brought in $191,786 in that month.
Tushy made the change with the Upsell.com (formerly ReConvert) app, and it was published as an Upsell.com case study.
- 2.87% of shoppers added at least one more item on the thank-you page during the month. Some added more than one.
- $191,786 in extra sales over 30 days, as reported by the vendor.
- This is a before/after rollout, not a split test. No baseline for the old pre-checkout cross-sells was shared, so the true lift over the old setup is unknown.
The change
Cross-sells triggered by the bidet purchase now appear on the thank-you page instead of before checkout
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
Cross-sell offers appeared before checkout, in the path shoppers took to pay for their bidet.
Variant
The cross-sells moved to the order confirmation page. A bidet purchase triggered offers for related products such as toilet paper and towels.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Once the order is placed, an extra item no longer competes with finishing the main purchase. The buyer has already committed.
- The offers matched the purchase. Toilet paper and towels are natural add-ons for someone who just bought a bidet.
- Taking cross-sells out of the pre-checkout path may also have made the main purchase smoother, though the case study gives no checkout numbers to show it.
Caveats: Before/after rollout published by the app vendor, with no control group or baseline shared. The revenue figure covers one 30-day period and the case study is undated.
Who ran it
Tushy ran this test for Tushy and published the results (Upsell.com (ReConvert) case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Tushy →
How to run this test on your store
- Hypothesis
- If we move cross-sell offers from before checkout to the thank-you page and trigger them by what was bought, then more orders will gain an add-on without hurting checkout completion, because buyers see the offer after the main decision is done.
- Primary metric
- Revenue per order including post-purchase add-ons
- Guardrails
- Checkout completion rate
- Refund and cancellation rate on add-on orders
- Support contacts about extra charges
- Who should test it
- Stores with one hero product and clear companion items, like refills, accessories or consumables. It probably won't do much if your catalogue has no obvious pairings or most buyers already order bundles.
Questions
Are thank-you page cross-sells better than cart cross-sells?
They avoid distracting buyers before they pay, which is the main argument for them.
This case did not compare the two in a split test, so test both on your own store.
What take rate should I expect from thank-you page offers?
Tushy reported 2.87% of shoppers adding an item.
Rates depend heavily on how well the offer matches what was just bought.
Can buyers add items without re-entering payment details?
That depends on the app and platform you use.
Check how your post-purchase tool handles payment before you launch.
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