Third-party offers on the thank-you page: +$0.40 profit per order
Commentary byLiftArchiveOur analysis, not theirsJones Road Beauty added personalised third-party promotions (Rokt Thanks) to its thank-you page and gained $0.40 profit per order, over $50,000 in all.
The Jones Road Beauty team ran it, and it was published as an AfterSell case study.
The profit figure is a before/after result, not a split test.
- Profit per order: +$0.40.
- Incremental profit: over $50,000. The results section of the same page lists $56K.
- Retention and repeat purchases: the company says a holdout of 100+ days showed no impact on either.
- The source also claims an 11,803% monthly ROI, a vendor-computed figure with no method shared.
The change
Personalised third-party offers are added to the thank-you page
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
Buyers saw a standard order confirmation page with no outside offers.
Variant
The thank-you page showed personalised promotions from other brands, through Rokt Thanks, which pays the store for engagement.
Why it likely won
Our reading of the result, not the practitioner's claim.
- The thank-you page usually earns nothing, so any paid offer there is pure added profit.
- The order is already done, so the offers can't cost the store a sale.
- Personalised offers are more likely to feel relevant than generic ads, which may explain the lack of brand damage.
- The team judged success on gross profit per session, which this change adds to directly.
Caveats: The profit gain is before/after and vendor-published, with no sample size shared. The retention holdout is reported only as showing 0% impact.
Who ran it
Jones Road Beauty ran this test for Jones Road Beauty and published the results (AfterSell case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Jones Road Beauty →
How to run this test on your store
- Hypothesis
- If we show relevant partner offers on the thank-you page, then profit per order will rise because the page currently earns nothing and the sale is already complete.
- Primary metric
- Profit per order
- Guardrails
- Repeat purchase rate (with a holdout group)
- Customer retention at 90 days
- Complaints about the thank-you page
- Who should test it
- High-volume stores where small per-order gains add up. Premium brands that worry about brand image should run a holdout first.
Questions
Can you make money from your thank-you page?
Yes. Ad networks like Rokt pay stores to show partner offers there.
Jones Road Beauty reported $0.40 profit per order.
Do thank-you page ads hurt repeat purchases?
Jones Road Beauty says a 100+ day holdout showed no hit to retention or repeat rates. Run your own holdout to check.
What is Rokt Thanks?
It is a tool that shows personalised partner promotions on the order confirmation page. AfterSell offers it to Shopify stores.
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