feey's triggered thank-you page offers: ~7% take rate
Commentary byLiftArchiveOur analysis, not theirsPlant retailer feey turned its plain thank-you page into one with triggered cross-sells and thank-you videos, and reported about a 7% conversion rate on the post-purchase offers. feey set this up with the ReConvert app (now Upsell.com), and it was published as an Upsell.com case study.
There was no baseline or control group, so this is a rollout result, not a measured lift.
- About 7% conversion on post-purchase offers, at the time the case study was written.
- The same page's headline stats show a 4.30% thank-you page conversion rate, so the figures on the page don't fully agree.
- No baseline was shared. This is a before/after rollout, so we can't say how much revenue the change added.
The change
The plain thank-you page gains triggered cross-sells and a purchase-count thank-you video
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
A standard thank-you page that confirmed the order and did nothing else.
Variant
The thank-you page showed cross-sells chosen by what was bought, such as watering cans, fertiliser and pruning knives. It also played a thank-you video that changed with the customer's number of purchases.
Why it likely won
Our reading of the result, not the practitioner's claim.
- The offers matched the plant just bought. A buyer of a new plant may well need a watering can or fertiliser.
- feey wanted shoppers to add more items to offset its costs, so it set up offers based on which products customers tended to buy together.
- The videos aimed at repeat buying rather than an instant sale. Hinting at another video after the next order gives customers a small reason to come back.
Caveats: Vendor-published before/after rollout with no baseline or control. The case study is undated, and its headline stats (4.30% CVR) differ from the ~7% in the text.
Who ran it
Feey ran this test for feey and published the results (Upsell.com (ReConvert) case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Feey →
How to run this test on your store
- Hypothesis
- If we add cross-sells triggered by the purchased product to the thank-you page, then more orders will gain an add-on, because the buyer sees useful companion items right after committing.
- Primary metric
- Post-purchase offer conversion rate and revenue per order
- Guardrails
- Repeat purchase rate within 90 days
- Refund rate on add-on items
- Thank-you page load time
- Who should test it
- Stores whose products need accessories or care items, like plants, pets or coffee. It is less likely to work if you sell one-off items with no natural follow-on purchase.
Questions
What should I offer on a thank-you page?
Items that make the main purchase work better or last longer tend to fit best. feey offered care tools for the plants people had just bought.
Do thank-you videos increase repeat purchases?
feey used them to build loyalty, but the case study gives no repeat-purchase numbers.
Track repeat orders yourself if you try it.
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