Thank-you page pop-up offers: 11.56% conversion, $452K in Q4
Commentary byLiftArchiveOur analysis, not theirsBJJ Fanatics added a pop-up with personalised offers to its Shopify thank-you page, and 11.56% of shoppers who saw it took an offer, bringing in $452,288 of extra revenue in Q4. BJJ Fanatics made the change on its own store, and it was published as an Upsell.com (formerly ReConvert) case study.
This was a before-and-after rollout, not a split test.
- 11.56% conversion rate on thank-you page offers, as reported by the vendor.
- $452,288 in extra revenue during Q4 credited to the pop-up offers.
- 8,065 extra orders in the same quarter.
- $56.08 average order value on thank-you page orders.
- No control group: these are totals from the offers, not a measured lift over a baseline.
The change
Variant opens a personalised offer pop-up on the thank-you page.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
A standard order confirmation page with no product offers after checkout.
Variant
A thank-you page pop-up showing extra instructional videos, exclusive rashguards and limited-edition merchandise, picked from each buyer's purchase history.
Why it likely won
Our reading of the result, not the practitioner's claim.
- The offer arrives right after a purchase, when the buyer has just decided to trust the store and has payment details ready.
- Instructional videos are digital and cheap to add, so a second small purchase is an easy yes for a fan of the sport.
- Picking offers from purchase history keeps them relevant, rather than showing the same product to everyone.
- Q4 is peak buying season, which likely inflated both order counts and take rates.
Caveats: Before-and-after result published by the app vendor, with no control group, sample size or timeframe beyond Q4. Some of the extra orders may have happened anyway through normal repeat buying.
Who ran it
BJJ Fanatics ran this test for BJJ Fanatics and published the results (Upsell.com (ReConvert) case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on BJJ Fanatics →
How to run this test on your store
- Hypothesis
- If we show a pop-up with offers matched to the order on the thank-you page, then extra revenue per order will rise because buyers are most open to a related add-on right after paying.
- Primary metric
- Post-purchase revenue per order
- Guardrails
- Refund and chargeback rate
- Repeat purchase rate in the next 60 days
- Customer support contacts about orders
- Who should test it
- Stores with a deep catalogue of related items, especially low-cost digital or accessory products. It fits less well for stores selling a single high-ticket item with nothing natural to add.
Questions
Do thank-you page pop-ups annoy customers?
They can if the offer is irrelevant or hard to close.
Matching the offer to what was just bought and making it easy to dismiss keeps the risk low.
What conversion rate is good for a thank-you page offer?
Vendor case studies report anywhere from about 1% to over 10%.
Results depend heavily on how well the offer matches the first purchase and on its price.
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