Custom thank-you page offers: +3-4% monthly revenue for Beast & Buckle
Commentary byLiftArchiveOur analysis, not theirsBeast & Buckle swapped its standard thank-you page for a custom one with segmented offer pop-ups and thank-you videos, and the brand reports a 3-4% lift in monthly revenue.
Beast & Buckle, a two-person dog harness brand, made the change on its own store, and it was published as an Upsell.com (formerly ReConvert) case study.
This was a before-and-after rollout, not a split test.
- 3-4% lift in total monthly revenue credited to the thank-you page, as reported by the brand.
- About 5% conversion on the post-purchase offer pop-ups.
- Co-founder reports a 20-25x return on the cost of the app.
- No control group or sample size was shared.
The change
Variant adds a thank-you video and segmented offer pop-up.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
A standard order confirmation page with no offers or video.
Variant
A custom thank-you page with personalised thank-you videos and offer pop-ups segmented to target new buyers.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Buyers who just ordered a harness are good prospects for related dog accessories.
- Segmenting offers for new buyers lets the store show items that fit a first order.
- Since the brand offers free shipping, extra items on an order lower shipping cost as a share of revenue.
- A thank-you video may make the page feel personal, so the offer reads as part of the brand experience.
Caveats: Before-and-after result published by the app vendor, based on the brand's own estimate, with no control group, sample size or timeframe. Videos and offers launched together.
Who ran it
Beast & Buckle ran this test for Beast & Buckle and published the results (Upsell.com (ReConvert) case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Beast & Buckle →
How to run this test on your store
- Hypothesis
- If we add segmented offers and a short thank-you video to the order confirmation page, then revenue per order will rise because new buyers are engaged and open to a matching accessory.
- Primary metric
- Post-purchase revenue per order
- Guardrails
- Refund rate
- Shipping cost per order
- Repeat purchase rate
- Who should test it
- Small teams with free shipping and a few accessories that pair with a hero product. It matters less if most orders already include several items.
Questions
What should a thank-you page offer?
Something that pairs with what was just bought, at a price that needs little thought. Accessories, refills and add-ons usually fit best.
Is a thank-you video worth adding?
It can make the page feel personal and support loyalty, but this case study doesn't separate its effect from the offers, so test it on its own if you can.
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