Shampoo bar page with visual scent picker: +46% revenue per session
Commentary byLiftArchiveOur analysis, not theirsA custom shampoo bar landing page that showed every scent visually instead of in a dropdown, and answered common doubts in order, lifted revenue per session by 46% at launch.
BedaBeda Growth built it for The Earthling Co., and it was published as a Replo case study.
This was a launch comparison, not a split test.
- Revenue per session rose 46% right after launch.
- The comparison baseline isn't described, so it's unclear what period or page it was measured against.
- Conversion rate and average order value on their own were not shared.
The change
A scent dropdown becomes visual scent options inside a page ordered around buyer questions
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The Earthling Co.'s previous page for shampoo bar traffic. The source doesn't describe it in detail.
Variant
A new landing page ordered around what shoppers need to know at each step. Scents appear as visual options, and the page answers whether the bar suits all hair types and notes that one bar replaces three bottles.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Scent was a key choice for these shoppers. Seeing every option at once makes the choice easier than scrolling a dropdown.
- The page answered the doubts that came up in research, such as whether the bar works for fine or oily hair.
- Framing price as one bar against three bottles of shampoo eases worry about the upfront cost.
- Many changes shipped together, so the lift can't be tied to the scent picker alone.
Caveats: Before/after at launch, not a split test, and the baseline isn't described. Many changes shipped at once, so no single element gets the credit.
Who ran it
BedaBeda Growth ran this test for The Earthling Co. and published the results (Replo case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on BedaBeda Growth →
How to run this test on your store
- Hypothesis
- If we show product variants as visual options and answer key buyer questions in order on the landing page, then revenue per session will rise because shoppers can choose and trust the product faster.
- Primary metric
- Revenue per session
- Guardrails
- Average order value
- Conversion rate
- Variant mix and returns
- Who should test it
- Brands with a hero product sold in many variants, where the choice between them matters. It matters less with only two or three easy-to-tell-apart options.
Questions
Are visual variant swatches better than a dropdown?
They often help when the difference between variants drives the choice.
Shoppers can compare all options at a glance instead of opening a menu.
How do you handle price worries for a premium product?
Show the cost over time. The Earthling Co. page pointed out that one bar replaces three bottles of shampoo.
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