Info tabs on the mobile product image: +125.95% purchases
Commentary byLiftArchiveOur analysis, not theirsAdding tabs for product details, delivery information and customer support to the main mobile product image lifted purchases by 125.95% for Andaaz Fashion.
ConvertPolo ran this A/B test for the ethnic fashion brand, and it was published as a VWO case study. Product page conversion rate rose 109.38%.
- Purchases: +125.95% for the variant.
- Product page conversion rate: +109.38%.
- These are very large lifts with no sample size or significance shared, so a repeat test will likely show a smaller effect.
The change
Variant adds details, delivery and support tabs on the main product image.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
On mobile, the product image offered zoom only. Sizing, fabric and delivery details sat in collapsed sections that took several taps to open.
Variant
The first product image gained tabs that showed product details, delivery information and customer support options right on the image area.
Why it likely won
Our reading of the result, not the practitioner's claim.
- On a small screen, details hidden in collapsed sections are easy to miss. Putting them on the image puts them where eyes already are.
- Fabric and fit matter a lot in ethnic wear. Quick access to those details can remove the doubt that stops a purchase.
- A visible support option may reassure shoppers who have a question before buying.
Caveats: The lifts are very large and the case study gives no sample size, duration or significance. Results are reported by the agency and testing vendor.
Who ran it
ConvertPolo ran this test for Andaaz Fashion and published the results (VWO case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on ConvertPolo →
How to run this test on your store
- Hypothesis
- If we show product details, delivery information and support as tabs on the main mobile product image, then more shoppers will buy, because the answers they need are visible without hunting through collapsed sections.
- Primary metric
- Purchases per product page visitor
- Guardrails
- Add-to-cart rate
- Return rate
- Mobile page load time
- Who should test it
- Mobile-heavy stores selling items where fabric, fit or delivery time drive the decision, such as clothing. It is less useful if your key details are already visible above the fold.
Questions
Should product details be in collapsed sections on mobile?
Collapsing keeps the page short, but shoppers may never open the sections.
Surfacing the few details that matter most, such as fabric, size and delivery, often works better.
Why are some case study lifts so large?
Large lifts often come from small samples, short tests or a weak starting page.
Use them as ideas to test, not as the result you should expect.
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