Live chat & contact options A/B tests

5 A/B tests with real results, plus 4 ideas, shared by the practitioners who ran them.

A

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B

+$1.2M annual revenue

Live chat removal, messaging, UX and new landing pages tested for an insole brand

Site-wideLive chat & contact options@oliverkenyon

A

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B

~$28,000/month lost revenue recovered

Removed a live chat feature that was costing revenue

Site-wideLive chat & contact options@oliverkenyon

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B

+44.5% conversion

Moving chat pop-up off key buttons

Site-wideLive chat & contact optionsClean Commit

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B

+125.95% purchases

Info tabs on the mobile product image

Product pageProduct images & galleryConvertPolo

A

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B

+7% conversion rate

Support icon in the navbar

Site-wideLive chat & contact optionsGrowthRock

A

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B

Idea, no result yet

Checkout: featured reviews, guarantees, call/email option, benefits again

CheckoutReviews & star ratings@kasper_dolk

A

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B

Idea, no result yet

Compact cart with sticky checkout button and no top nav

CartMoney-back guarantee & returns@kasper_dolk

A

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B

Idea, no result yet

Add 'Message us on WhatsApp' button and trust boxes under Add to Bag for luxury items

Product pageMoney-back guarantee & returns@kasper_dolk

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B

Idea, no result yet

Header 'Sell your watch' CTA plus WhatsApp and authenticity boxes on a reseller PDP

Product pageMoney-back guarantee & returns@kasper_dolk