UGC & product video on landing pages: A/B tests

3 A/B tests with real results, plus 7 ideas, shared by the practitioners who ran them.

A

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B

+94% conversion

Two dedicated landing pages for a gut health brand

Landing pageLayout, fonts & visual designBlend Commerce

A

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B

+10.25% revenue/visitor

Side-by-side bar comparison page, no discount

Landing pageBundles & quantity breaksVaynerCommerce

A

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B

0.31% to 0.47% conversion

Halloween landing page vs collection page

Landing pageLayout, fonts & visual designSimple Modern

A

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B

Idea, no result yet

LP hero: emotive headline, review stars, UGC collage and a unique CTA

Landing pageReviews & star ratings@kasper_dolk

A

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B

Idea, no result yet

Matched landing page headlines to ad copy, made the product video the first visual and used benefit CTAs

Landing pageUGC & product video@joshtCRO

A

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B

Idea, no result yet

Mission section about 'them': benefit grid, customer photo collage, CTA

Landing pageUGC & product video@kasper_dolk

A

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B

Idea, no result yet

Build separate landing pages for cold, warm and hot traffic

Landing pageReviews & star ratings@kasper_dolk

A

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B

Idea, no result yet

Add UGC (including clips from ad creatives) to the landing page

Landing pageUGC & product video@kasper_dolk

A

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B

Idea, no result yet

Put social posts/UGC on the landing page

Landing pageUGC & product video@kasper_dolk

A

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B

Idea, no result yet

IG carousel to LP with an unskippable VSL selling a low-ticket product

Landing pageUGC & product video@kasper_dolk