Product images & gallery on landing pages: A/B tests

5 A/B tests with real results, plus 17 ideas, shared by the practitioners who ran them.

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+$100,000/month

New landing pages with previews and package pricing for a VR/AR learning brand

Landing pageProduct images & gallery@oliverkenyon

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+12.20% revenue per visitor

Redesigned the advertorial hero, rewrote the opening copy and added product images above the fold

Landing pageHero & above-the-fold section@DaveDiederen

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+16% conversion rate

Rotating 3D product GIF in the hero

Landing pageHero & above-the-fold sectionPrismfly

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+259.7% revenue (2.5x), no extra marketing spend

Long-form LP flow: header, why, featured review, offer, reviews, how, comparison

Landing pageReviews & star ratings@kasper_dolk

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+183.3% conversions

Intimate couple image in an advertorial

Landing pageAdvertorials, listicles & presell pagesConversion Fanatics

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Idea, no result yet

Hero redesign: outcome headline, benefits, guarantee and press logos (Vivoflex)

Landing pageReviews & star ratings@CROguy_

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Idea, no result yet

Duplicate the PDP per avatar/angle

Landing pageReviews & star ratings@kasper_dolk

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Idea, no result yet

Shop section headline with future projection and premium words

Landing pageHeadlines, product titles & copy@kasper_dolk

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Idea, no result yet

'Try before you buy' free sample LP for supplements

Landing pageMoney-back guarantee & returns@kasper_dolk

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Idea, no result yet

Mission section about 'them': benefit grid, customer photo collage, CTA

Landing pageUGC & product video@kasper_dolk

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Idea, no result yet

Use current-vs-desired-state comparison images in advertorials

Landing pageComparison charts & tables@kasper_dolk

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Idea, no result yet

Advertorial hero: pain, tease mechanism, fast outcome, before/after

Landing pageHero & above-the-fold section@kasper_dolk

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Idea, no result yet

Separate advertorial + LP per avatar for the same SKU

Landing pageProduct images & gallery@kasper_dolk

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Idea, no result yet

Listicle: strong headline, quality images, short benefit blurbs, strong CTA

Landing pageHeadlines, product titles & copy@kasper_dolk

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Idea, no result yet

IG carousel to LP with an unskippable VSL selling a low-ticket product

Landing pageUGC & product video@kasper_dolk

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Idea, no result yet

Use illustrations to visualise concepts or the user flow

Landing pageProduct images & gallery@kasper_dolk

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Idea, no result yet

Match the TikTok landing page hero to the ad creative

Landing pageHero & above-the-fold section@kasper_dolk

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Idea, no result yet

Built a landing page around the best-performing ad, plus benefit photos, bullets and a testimonials section

Landing pageReviews & star ratings@joshtCRO

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Idea, no result yet

Write 1-on-1 'you' copy with before/afters and proof of scarcity

Landing pageLow-stock & scarcity messaging@kasper_dolk

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Idea, no result yet

Supplement funnel: authority Q&A advertorial, then a no-nav offer page

Landing pageReviews & star ratings@kasper_dolk

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Idea, no result yet

Custom landing page with benefit copy, real reviews in the first scroll and ad-based images

Landing pageReviews & star ratings@joshtCRO

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Idea, no result yet

Advertorial angle: curiosity headline, shocking stat, sell the read

Landing pageHeadlines, product titles & copy@kasper_dolk