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Tests
Ecommerce
All ecommerce tests1219Winning testsTests that lostTest ideas698Every vertical1724
By page
Product page492Cart96Checkout58Collection page143Homepage133Landing page67Navigation & menu60Post-purchase3
SaaS
All SaaS tests205Landing page51Homepage30Pricing page26Signup page18Checkout13
Lead-gen
All Lead-gen tests220Landing page94Lead form43Homepage23Email18Site-wide17
Apps
All app tests80Paywall71App onboarding7App retention2App CRO overviewARPU calculatorApp icon generator
Featured win
A
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B
+$182k monthly revenueAdded bundle options directly on the product page
Ecommerce, SaaS, lead-gen and app tests in one database. Share a test →
Elements
Trust and proof
Reviews & star ratings87Social proof, authority & press81UGC & product video29Money-back guarantee & returns51Trust badges & security seals56Bestseller badges & product labels44
Offers and pricing
Pricing, discounts & savings display119Bundles & quantity breaks49Upsells & cross-sells86Subscriptions & subscribe-and-save52Free shipping thresholds & shipping price38Countdown timers22
Layout and content
Product images & gallery100Hero & above-the-fold section75Headlines, product titles & copy129Sticky add-to-cart bars36Navigation & mega menus128Shipping & delivery messaging83
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Guides
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Calculators and checklists
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Tools
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Research
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Free shipping thresholds & shipping price on landing pages: A/B tests

5 test ideas from ecommerce practitioners. None has a shared result yet.

A
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B
Idea, no result yet
Bundle page with a goal progress bar, tiered quantity discounts and pack cards
Landing pageReviews & star ratings@DaveDiederen
A
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B
Idea, no result yet
'Try before you buy' free sample LP for supplements
Landing pageMoney-back guarantee & returns@kasper_dolk
A
→
B
Idea, no result yet
JBL promo landing page redesign
Landing pageReviews & star ratings@Rubendgrf
A
→
B
Idea, no result yet
LP product section: stars, shipping price/time, guarantee, clear pricing
Landing pageReviews & star ratings@kasper_dolk
A
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B
Idea, no result yet
No-brainer front-end offer: free + $5 shipping
Landing pageShipping & delivery messaging@kasper_dolk