Money-back guarantee & returns on checkouts: A/B tests

6 A/B tests with real results, plus 3 ideas, shared by the practitioners who ran them.

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+$55,000/month

Added an image in checkout showing social proof, return policy and financing

CheckoutSocial proof, authority & press@CROguy_

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B

+10.07% revenue per visitor

Added 3 USPs (guarantee, orders shipped, delivery speed) below the Pay Now button on checkout

CheckoutMoney-back guarantee & returns@DaveDiederen

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+3.1% conversion rate

Warranty reassurance banner at checkout

CheckoutMoney-back guarantee & returnsVisually

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+4.2% conversion

Shipping, returns and warranty icons in checkout

CheckoutTrust badges & security sealsVisually

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+21% conversion

Guarantee, review and quality icons at checkout

CheckoutTrust badges & security sealsVisually

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B

+0.9% conversion, no clear effect

Trust icons at checkout

CheckoutTrust badges & security sealsClean Commit

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B

Idea, no result yet

Money-back guarantee block under the checkout total

CheckoutMoney-back guarantee & returns@kasper_dolk

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B

Idea, no result yet

Checkout: featured reviews, guarantees, call/email option, benefits again

CheckoutReviews & star ratings@kasper_dolk

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B

Idea, no result yet

Remove extra calls to action from the checkout flow

CheckoutMoney-back guarantee & returns@DaveDiederen