Layout, fonts & visual design on carts: A/B tests

9 A/B tests with real results, plus 4 ideas, shared by the practitioners who ran them.

A

→

B

+$31,000 per month

Redesigned slide cart, removed $25 pre-checkout upsell, added trust elements

CartTrust badges & security seals@oliverkenyon

A

→

B

+$27,000/month

Cart redesign with free shipping incentive and less friction to checkout

CartShipping & delivery messaging@oliverkenyon

A

→

B

+8% visits to checkout

SMITH mobile cart redesign

CartCart drawers & slide cartsSurefoot

A

→

B

+11.4%

Cart cut from 9 CTAs to 2 with a blue checkout button

CartAdd-to-cart & CTA buttonsKingsPoint

A

→

B

+23% revenue

Distraction-free mobile cart redesign

CartLayout, fonts & visual designVWO

A

→

B

+36.97% conversion

Flos USA cart page trimmed to essentials

CartLayout, fonts & visual designVWO

A

→

B

+$5.5M revenue

Removing a membership banner from the cart

CartLayout, fonts & visual designOptimizely

A

→

B

+7% conversion rate

Underoutfit cart redesign

CartCart drawers & slide cartsVisually

A

→

B

-11.1% conversion, +14.8% AOV

Decluttered cart page redesign

CartLayout, fonts & visual designClean Commit

A

→

B

Idea, no result yet

Redesign the cart drawer with a savings breakdown and guarantee

CartMoney-back guarantee & returns@DaveDiederen

A

→

B

Idea, no result yet

Cart drawer formats with condensed upsell cards and subscription options

CartUpsells & cross-sells@DaveDiederen

A

→

B

Idea, no result yet

Compact cart with sticky checkout button and no top nav

CartMoney-back guarantee & returns@kasper_dolk

A

→

B

Idea, no result yet

Cart popup within thumb reach with green messaging, savings and shipping

CartShipping & delivery messaging@kasper_dolk