USP bars & benefit icons on homepages: A/B tests

13 A/B tests with real results, plus 5 ideas, shared by the practitioners who ran them.

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+$77,558 per month

Homepage hero: USP toolbar, 3 benefit bullets, full-width emotive CTA with social proof

HomepageSocial proof, authority & press@oliverkenyon

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+9.71% revenue per visitor

Homepage rebuild with new hero, USP bar and reviews for a welding lens brand

HomepageHero & above-the-fold section@oliverkenyon

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+$109,829/month

Press logos right below the homepage hero

HomepageSocial proof, authority & pressConvertibles

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+30.09% revenue per visitor

Tested hero banner variations (goal headline, how-to subheader, USPs, CTA, reviews)

HomepageReviews & star ratings@DaveDiederen

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+225% conversion rate

USPs moved above homepage title and copy

HomepageUSP bars & benefit iconsBlend Commerce

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+7.76% revenue per visitor

Value-prop strip under homepage banner

HomepageUSP bars & benefit iconsBlend Commerce

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+3% conversion, +18% subs

Freshness value props on the homepage

HomepageUSP bars & benefit iconsBlend Commerce

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+14.91% conversion

Brand values banner moved higher on mobile

HomepageUSP bars & benefit iconsBlend Commerce

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+10.86% category visits

Homepage first-screen redesign

HomepageHero & above-the-fold sectionVWO

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+200% CR

Mobile homepage rework with brands, free shipping, new CTA

HomepageUSP bars & benefit iconsHit Search

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CVR 2.64% to 3.18%

Green USP icons with two-line copy

HomepageUSP bars & benefit iconsVWO

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+7.7% conversions, unproven

Benefit statements in the homepage hero

HomepageHero & above-the-fold sectionClean Commit

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+8.0% conversions

Homepage redesign with new hero and benefit tiles

HomepageLayout, fonts & visual designClean Commit

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Idea, no result yet

Build hero banner copy from your best ad angles

HomepageReviews & star ratings@DaveDiederen

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Idea, no result yet

Add a CTA to the announcement bar plus a USP bar under the header

HomepageReviews & star ratings@DaveDiederen

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B

Idea, no result yet

Homepage hero: value prop, product-in-use image, CTA, instant social proof

HomepageSocial proof, authority & press@kasper_dolk

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Idea, no result yet

Homepage hero: social proof, benefits under hero, contrast overlay, thumb-reach button

HomepageSocial proof, authority & press@kasper_dolk

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Idea, no result yet

Homepage with clear value prop, human faces and visual hierarchy

HomepageSocial proof, authority & press@kasper_dolk