Reworked quick navigation on collection pages: +32.2% revenue/visitor
Commentary byLiftArchiveOur analysis, not theirsReworking the quick navigation on collection pages lifted revenue per visitor by 32.2% at cookware brand Great Jones.
Great Jones's in-house team ran the test after Shoplift's site audit recommended the change, and it was published as a Shoplift case study. The exact navigation changes were not described.
- Revenue per visitor: +32.2% for the reworked navigation.
- No sample size, duration or confidence level was shared.
The change
The quick navigation on collection pages is reworked; specifics not shared.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
Collection pages used the original quick navigation.
Variant
Collection pages used a reworked quick navigation, following a recommendation from Shoplift's site audit.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Clearer shortcuts on collection pages help shoppers jump to the product type they want.
- Cookware ranges span many categories, so easier movement between them can cut dead ends.
- Better navigation helps new visitors who don't yet know the product names.
Caveats: The source does not describe what changed in the navigation, or give sample size or duration. The idea came from the testing vendor's own audit, and the figure is vendor-reported.
Who ran it
Great Jones ran this test for Great Jones and published the results (Shoplift case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Great Jones →
How to run this test on your store
- Hypothesis
- If we make the quick navigation on collection pages clearer, then revenue per visitor will rise because shoppers find the right category faster.
- Primary metric
- Revenue per visitor
- Guardrails
- Collection to product page click-through
- Add-to-cart rate
- Exit rate on collection pages
- Who should test it
- Stores with several product categories where shoppers browse between them. It matters less for one-product stores or very small catalogs.
Questions
What is quick navigation on a collection page?
It is a row of shortcuts, often category links or buttons, that lets shoppers jump between product types without using the main menu.
Can navigation changes really move revenue?
They can. Great Jones reported a 32.2% revenue per visitor lift from reworking collection page quick navigation.
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