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A
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B
+$182k monthly revenueAdded bundle options directly on the product page
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Product images & gallery100Hero & above-the-fold section75Headlines, product titles & copy129Sticky add-to-cart bars36Navigation & mega menus128Shipping & delivery messaging83
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Navigation & mega menus on collection pages: A/B tests

14 A/B tests with real results, plus 9 ideas, shared by the practitioners who ran them.

A
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B
+18.6% conversion
Story-style widgets replace mobile hero banner
Collection pageCollection banners & headersBlend Commerce
A
→
B
+51% conversion rate
Category pills on collection pages
Collection pageFilters, sorting & site searchBlend Commerce
A
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B
+5.42% conversion
Pill-style subcategory links on collection pages
Collection pageFilters, sorting & site searchBlend Commerce
A
→
B
+31.77% RPV, conversion -24%
Subcategory widgets above the grid
Collection pageFilters, sorting & site searchBlend Commerce
A
→
B
+13.5% proceed to checkout
Category links with product photos
Collection pageProduct images & galleryGrowthRock
A
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B
+32.2% revenue/visitor
Reworked quick navigation on collection pages
Collection pageNavigation & mega menusGreat Jones
A
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B
+15% image clicks
Products before content, secondary nav hidden
Collection pageLayout, fonts & visual designKing Living
A
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B
+$161K revenue
Added an image-based category slider for navigation
Collection pageProduct images & gallery@DaveDiederen
A
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B
+1.8% conversion, inconclusive
Breadcrumbs on collection pages
Collection pageNavigation & mega menusClean Commit
A
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B
-2.2% conversion rate
Subcategory cards on collection pages
Collection pageCollection banners & headersClean Commit
A
→
B
-0.4% conversion
Related category links on collection pages
Collection pageNavigation & mega menusClean Commit
A
→
B
+2.4% conversion
Hiding other collection links on collection pages
Collection pageNavigation & mega menusClean Commit
A
→
B
-3.8% conversion
Thumbnail category tabs on collection pages
Collection pageCollection banners & headersClean Commit
A
→
B
-20.1% conversion
Bolder category links on collection pages
Collection pageNavigation & mega menusClean Commit
A
→
B
Idea, no result yet
Collection: IG-story style collection nav plus stock info and stars
Collection pageReviews & star ratings@kasper_dolk
A
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B
Idea, no result yet
Collection: swatches, stars, stock notice and story-style sub-collection nav
Collection pageReviews & star ratings@kasper_dolk
A
→
B
Idea, no result yet
Story-style category navigation with icons at top of collection
Collection pageFilters, sorting & site search@kasper_dolk
A
→
B
Idea, no result yet
Reordered the collection page by revenue per click and surfaced bestsellers in the mobile nav
Collection pageSubscriptions & subscribe-and-save@joshtCRO
A
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B
Idea, no result yet
Collection page with collection switcher, grid-size toggle and visible discounts
Collection pagePricing, discounts & savings display@kasper_dolk
A
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B
Idea, no result yet
Collection: offer banner, scroll hint overlay, card hierarchy, USPs in header
Collection pageUSP bars & benefit icons@kasper_dolk
A
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B
Idea, no result yet
Collection: swipe nav to categories, tighter spacing, color swatches
Collection pageProduct images & gallery@kasper_dolk
A
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B
Idea, no result yet
Collection page: USP header, product tags, swatches, filters and reviews
Collection pageReviews & star ratings@kasper_dolk
A
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B
Idea, no result yet
Collection header: sale banner, sticky nav, bigger text, products moved up
Collection pageSales, urgency & limited-time offers@kasper_dolk