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Featured win
A
→
B
+$182k monthly revenueAdded bundle options directly on the product page
Ecommerce, SaaS, lead-gen and app tests in one database. Share a test →
Elements
Trust and proof
Reviews & star ratings87Social proof, authority & press81UGC & product video29Money-back guarantee & returns51Trust badges & security seals56Bestseller badges & product labels44
Offers and pricing
Pricing, discounts & savings display119Bundles & quantity breaks49Upsells & cross-sells86Subscriptions & subscribe-and-save52Free shipping thresholds & shipping price38Countdown timers22
Layout and content
Product images & gallery100Hero & above-the-fold section75Headlines, product titles & copy129Sticky add-to-cart bars36Navigation & mega menus128Shipping & delivery messaging83
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Education A/B Tests: Real Results (~29 entries)

25 A/B tests with real results, shared by the practitioners who ran them.

A
→
B
+$20,699/month
Replaced generic landing page with an education-led advertorial
Landing pageAdvertorials, listicles & presell pages@oliverkenyon
A
→
B
+4.36% revenue per visitor
Hid the buy box on the homepage so it focuses on education and directs to the PDP
HomepageHero & above-the-fold section@DaveDiederen
A
→
B
+161% form completions
Real student photo instead of stock image
HomepageSpectrum Inc
A
→
B
other leads +159.52%, form leads fell
Enquiry form above the fold
Landing pageCompare Courses
A
→
B
+13% email sign-ups
Shorter homepage for a free course offer
HomepageMarkitekt
A
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B
+50% submissions
Student testimonial above brochure form
Lead formThe Reference
A
→
B
+40.87% engagement
Homepage showing bestselling courses vs formats
HomepageMedienreich Training
A
→
B
+7.78% lead form submissions
'Courses' dropdown in mobile header
Site-wideRMIT Online
A
→
B
+145% Apply Now, +239% brochure clicks
Mobile course page revamp
Landing pageConvertPolo
A
→
B
+34.87% form submissions
Clearer hierarchy on a course page
Landing pageConvertPolo
A
→
B
+9.34% form submissions
Revamped first fold on mobile degree page
Landing pageTatvic
A
→
B
+32% to payment page
'Start Now' CTA, new colors and trust badges
HomepageConversion UP
A
→
B
+75% conversions
Landing page tests for Podia's first paid campaigns
Landing pageKlientBoost
A
→
B
+66% conversion rate
Competitor-focused multi-step landing pages
Landing pageKlientBoost
A
→
B
+143% conversion rate
Multi-step landing page forms at Pike13
Landing pageKlientBoost
A
→
B
+274% conversion rate
Low-friction PPC pages at Inspired eLearning
Landing pageKlientBoost
A
→
B
+145% Kiddom demos
2-step landing page and eBook-to-demo funnel
Landing pageKlientBoost
A
→
B
+190% conversion rate
Lower-friction landing pages plus new PPC
Landing pageKlientBoost
A
→
B
+81% conversions
Condition-focused landing pages for a clinic
Landing pageKlientBoost
A
→
B
+13% conversion rate for NetworkLessons
Small top bar tweaks
Site-wideNetworkLessons.com
A
→
B
+63% MBA brochure leads
Testimonials and About section moved higher
Landing pageApexure
A
→
B
+75% weekly enrolment leads
Story-style franchise landing page
Landing pageRevUnit
A
→
B
+9% opens
Subscriber's name in a birthday email preheader
EmailApollo Education Group
A
→
B
+12.2% orders
Intro text matched to chosen use case
Collection pageHeadlines, product titles & copyConversion Fanatics
A
→
B
CTR 17.79% to 17.01%
Rounded 'Start' box on insurance quote page
Landing pageMarketingExperiments