Revamped first fold on mobile degree page: +9.34% form submissions
Commentary byLiftArchiveOur analysis, not theirsA revamped first fold on the mobile online degree page lifted form submissions by 9.34% and Enroll Now clicks by 11.68%.
Tatvic, an analytics and marketing agency, ran this test for Online Manipal through UNext, published as a VWO case study.
The variant bundled several changes, so the lift belongs to the package, not one element.
- Enroll Now clicks: +11.68%.
- Successful form submissions: +9.34%.
- The test ran for 12 days on mobile only.
The change
The variant rebuilds the mobile first fold with urgency and finance cues.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The mobile degree page had a plain first fold and a complex form. It gave no cues about urgency, finance or scholarships.
Variant
The first fold gained an appealing image, a highlighted grade, rearranged form fields and nudges about easy finance and scholarships. The application closing date was shown prominently.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Showing the closing date gave interested visitors a reason to act now rather than later.
- Finance and scholarship nudges answered a cost worry before it stopped people.
- Reordering the form fields likely made the form feel easier to start on a small screen.
- The source notes users had overlooked finance options and the deadline, so surfacing them filled a gap.
Caveats: This was a bundled first-fold revamp, so no single change gets the credit. It ran on mobile only for 12 days, and sample size and confidence are not shared.
Who ran it
Tatvic ran this test and published the results (VWO case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Tatvic →
How to run this test on your site
- Hypothesis
- If we rebuild the mobile first fold to show the deadline, finance options and a simpler form, then more visitors will apply because key reasons to act are visible without scrolling.
- Primary metric
- Successful form submissions
- Guardrails
- Lead quality or enrolment rate
- Desktop conversion if changes roll out
- Scroll depth
- Who should test it
- Education providers and other lead-gen businesses with deadlines, financing or scholarships to promote. It will not help much if there is no real deadline, or if your form is already short and your offer is well understood.
Questions
Does showing an application deadline increase sign-ups?
It can push interested visitors to act sooner.
Here it shipped with other changes, and together they lifted submissions 9.34%.
What should go in the first fold of a course page?
The offer, the key reasons to act such as deadlines and financing, and an easy way to start. Test each against your current page.
Should I test mobile and desktop separately?
Often yes, as layouts and behaviour differ. This test ran on mobile only, so the result may not carry over to desktop.
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