USP bars & benefit icons on landing pages: A/B tests

2 A/B tests with real results, plus 11 ideas, shared by the practitioners who ran them.

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+11.50% revenue per visitor

Hid the USP bar directly underneath the hero on an advertorial

Landing pageUSP bars & benefit icons@DaveDiederen

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B

+32.62% purchases

Dedicated PPC landing page vs product page

Landing pageAd-to-page message matchJourney Further

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B

Idea, no result yet

Hero redesign: outcome headline, benefits, guarantee and press logos (Vivoflex)

Landing pageReviews & star ratings@CROguy_

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Idea, no result yet

Comparison: provocative headline, green for you, red for others

Landing pageUSP bars & benefit icons@kasper_dolk

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B

Idea, no result yet

JBL promo landing page redesign

Landing pageReviews & star ratings@Rubendgrf

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B

Idea, no result yet

Service hero with Trustpilot rating badge above the headline

Landing pageReviews & star ratings@kasper_dolk

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B

Idea, no result yet

Mission section about 'them': benefit grid, customer photo collage, CTA

Landing pageUGC & product video@kasper_dolk

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Idea, no result yet

Section listing why alternatives don't work, using your USPs

Landing pageUSP bars & benefit icons@kasper_dolk

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B

Idea, no result yet

Advertorial body: customer story, pain, root cause, product, 'Check availability' CTA

Landing pageReviews & star ratings@kasper_dolk

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B

Idea, no result yet

Shop section: show exact quantity, exclusivity and an AOV-focused selector

Landing pageUSP bars & benefit icons@kasper_dolk

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B

Idea, no result yet

Closing CTA section with benefit bullets and benefits under the button

Landing pageUSP bars & benefit icons@kasper_dolk

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B

Idea, no result yet

Frame competitors as failing because they lack your USP

Landing pageUSP bars & benefit icons@kasper_dolk

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B

Idea, no result yet

Benefits section by outcome area plus a review

Landing pageReviews & star ratings@kasper_dolk