What counts as a product quiz
This collection covers product finder quizzes that ask a few questions and recommend a product, size quizzes, and the buttons that lead into them.
The win/loss record
3 wins, 0 losses. Two of the three are Kasper Dolk tests, and one was still in progress, so this is a direction to test, not a settled answer.
Where quizzes were tested
- Homepage: 1 (a quiz entry button under the hero)
- Collection page: 1
- Standalone product finder: 1
The three results
Emotional steps for high-priced ranges
Kasper Dolk's product finder for high-AOV ranges asked a few questions about the shopper's desired outcome before recommending a product.
It added €89,567 in revenue across 57,978 visitors at 100% confidence.
Quiz on the collection page
Kasper's quiz added to a collection page targeted a big range where buyers said they were not sure which to pick.
It showed +€54,910 revenue across 33,388 visitors at 89% confidence, while still running.
89% is below the 95% many teams use, so treat it as promising rather than proven.
A quiz button under the hero
Alex Stoykov added a second "Find Your Grip" button under the homepage hero CTA for WedgeGuys, a golf grip brand.
It gained +6.58% revenue per visitor and +10.98% conversion rate.
The test changed the entry point, not the quiz itself.
@kasper_dolk@kasper_dolk
@stoykovallex1Tests that lost or were flat
None of the 3 lost. With so few published results, a losing quiz test may simply not have been shared.
What the ideas suggest testing
- Move the size quiz up. Ruben found 30% of buyers almost didn't buy over size worries, but only 20% of visitors scrolled far enough to see the size quiz.
- Quizzes for complex choices. Dave Diederen suggests a quiz for options like foundation shades to reduce decision paralysis and raise AOV.
- A quiz landing page. Kasper Dolk suggests testing a quiz page against your standard landing page, alongside a listicle and a traffic-specific page.
How to add a quiz on Shopify
Quiz apps can build a product finder that links each answer path to a product or collection.
Keep it to a few questions, as in Kasper's tests, and make the entry point visible: Alex Stoykov's win came from a second button under the hero.
How to test it on your store
Hypothesis: a short quiz on the collection page will raise revenue per visitor for shoppers unsure which product to pick.
Check surveys or support tickets for "which one should I choose" questions first.
Measure revenue per visitor, not quiz completions, and size the test with the sample size calculator.