Estimated shipping timelines on product pages: +12.24% revenue
Commentary byLiftArchiveOur analysis, not theirsShowing estimated shipping timelines, based on inventory, on product pages lifted revenue by 12.24% and CTA clicks by 4.7%.
ConvertPolo ran this test for Sparify, a motorcycle gear and parts store, on its mobile site, and it was published as a VWO case study.
- CTA clicks: +4.7% on mobile product pages.
- Revenue: +12.24%. The revenue gain was larger than the click gain, which suggests more of those clicks turned into orders.
- Both figures are reported by the agency and the testing vendor.
The change
The variant adds an inventory-based shipping estimate above the add-to-cart button.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
Product pages gave little sense of when an order would arrive. There was no real-time shipping information or delivery timeline.
Variant
Each product page showed an estimated shipping timeline worked out from current inventory.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Not knowing when something will arrive is a common reason to hold off. A clear timeline removes that doubt.
- Riders often need a part or gear by a certain date. A visible estimate helps them decide on the spot.
- Basing the estimate on live inventory makes it more believable than a generic shipping promise.
Caveats: Mobile only, and no sample size, duration or confidence level was shared. You need reliable inventory data for the estimates to be accurate.
Who ran it
ConvertPolo ran this test for Sparify and published the results (VWO case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on ConvertPolo →
How to run this test on your store
- Hypothesis
- If we show an estimated shipping timeline based on inventory on product pages, then more shoppers will add to cart and buy because they know when the order will arrive.
- Primary metric
- Revenue per visitor
- Guardrails
- Add-to-cart rate
- Late delivery complaints
- Support tickets about order status
- Who should test it
- Stores with stock that varies by item or warehouse, where delivery times differ. If every order ships the same day with the same timeline, a simple shipping line may do the job.
Questions
Should I show delivery dates on product pages?
It's worth testing. Sparify's revenue rose 12.24% on mobile after adding inventory-based shipping timelines to product pages.
Is an exact date better than a range?
The source doesn't say which format Sparify used.
A range is safer if your fulfillment times vary, since missed promises hurt trust.
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