Landing-page layout applied to product pages: +58.27% conversions
Test run byVastaCRO agency
Commentary byLiftArchiveOur analysis, not theirsMoving the buy button above the fold and making it sticky, showing subscription savings as cards and moving reviews up lifted MyObvi's conversion rate by 58.27%.
Vasta did this work for the supplements and beauty brand and published it as a Vasta case study.
Several layout changes shipped together, and the source does not say clearly whether this was a split test or a rollout.
- Conversion rate: +58.27%. Vasta puts this at about 293 extra orders a month.
- Revenue per visitor: +57.73%, about $17,769 a month by the agency's figures.
- Profit per visitor: +57.14%.
- Treat these as directional. The changes were bundled and the source does not confirm a controlled split test, sample size or confidence level.
The change
The buy button, subscription savings and reviews all move up and closer together.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
Product pages showed reviews low on the page, hid subscription savings in a small dropdown and left a blank gap on mobile before the buy button.
Variant
Product pages got a sticky call to action above the fold, tappable subscription cards showing the savings, reviews and trust badges beside the button, fixed mobile image sizing and tighter spacing. The ideas came from a high-performing landing page.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Removing the blank gap on mobile put the buy button within reach without scrolling.
- Subscription cards make the savings visible, which a hidden dropdown did not.
- Reviews and trust badges next to the button answer doubts at the point of decision.
Caveats: Several layout changes were bundled, so no single change can be credited. The source does not say whether this was a split test or a before-and-after rollout, and gives no sample size, duration or confidence level.
Who ran it
Vasta ran this test for MyObvi and published the results (Vasta case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Vasta →
How to run this test on your store
- Hypothesis
- If we bring our best landing-page layout to product pages, with a sticky CTA, visible subscription savings and reviews beside the button, then conversion rate will rise because buyers reach the decision faster with fewer doubts.
- Primary metric
- Conversion rate
- Guardrails
- Subscription take rate
- Average order value
- Mobile page load time
- Who should test it
- Brands whose landing pages convert better than their product pages, or whose product pages hide subscription options. Run it as a proper split test, since a lift this large is unusual.
Questions
Do subscription cards work better than a dropdown?
Cards show the savings at a glance, while a dropdown hides them.
In this bundle the switch was one of several changes, so its own effect is unknown.
Should product pages copy what works on landing pages?
It is worth testing. If a landing page converts better, its layout ideas are good candidates for product page tests.
Is a 58% conversion lift realistic?
Lifts this big are rare and often come from fixing a real problem, like a buy button hidden below a blank gap. Confirm with your own split test.
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