Vasta
CRO agency · vasta.me
17 A/B tests with real results, shared by Vasta.
A
→B
$5,282 extra revenue in week one
Post-purchase upsell offer
Post-purchaseUpsells & cross-sells
A
→B
+$131k monthly revenue
Primal Queen advertorial rebuild
Landing pageAdvertorials, listicles & presell pages
A
→B
+18.8% conversion rate
Condensed buy box above the fold
Landing pageLayout, fonts & visual design
A
→B
+17.02% conversion rate
Native theme header replaces app header
Site-wideNavigation & mega menus
A
→B
+20.81% conversion rate
Rebuilt, simpler supplement landing page
Landing pageLayout, fonts & visual design
A
→B
+35% purchases
Outcome-led hero headline on landing page
Landing pageHeadlines, product titles & copy
A
→B
+1.59% conversion rate
Removing the sticky navigation bar
Site-wideNavigation & mega menus
A
→B
+4.35% conversions
Clear auto-refill disclosure on product page
Product pageSubscriptions & subscribe-and-save
A
→B
+10.27% profit/visitor
One-screen comparison table on product page
Product pageComparison charts & tables
A
→B
+22.95% conversion rate
Five trust signals beside add-to-cart
Product pageTrust badges & security seals
A
→B
+58.27% conversions
Landing-page layout applied to product pages
Product pageSticky add-to-cart bars
A
→B
+3.82% conversion rate
Delivery-date tag next to add to cart
Product pageShipping & delivery messaging
A
→B
+29.5% conversion
Story-first homepage with benefits and vet proof
HomepageBenefit, problem, how-it-works & results sections
A
→B
+14.9% conversion
Cerus Gear product page rebuild
Product pageLayout, fonts & visual design
A
→B
+2.39% conversion rate
Restructured mobile product page layout
Product pageLayout, fonts & visual design
A
→B
+71.8% revenue per visitor
Story-led advertorial vs product page
Landing pageAdvertorials, listicles & presell pages
A
→B
+20% conversion rate (before/after)
Mobile PageSpeed from 35 to 92
Site-wideThemes, page builders & page speed
LiftArchive covers 17 A/B tests that Vasta has published. Each page has our own summary and commentary, with a link to the original case study. Most are on product page (7), landing page (5), site-wide (3).